By the end of 2023, Google is planning to phase out third-party cookies in Chrome, meaning advertisers will have a much more difficult time tracking activity of potential customers. Seems like this could be disastrous for some Ecommerce companies - and yet FitzMartin's Will Riley argues that Ecommerce will largely go unscathed. Tune in to find out why.

Today's episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

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