A couple episodes ago, Lauren Lee told us all about how we can use affiliate marketing to increase our bottom line.  So how is referral marketing and word-of-mouth marketing different from that? And how can CloudSponge's Refer-a-Friend program double word-of-mouth sales?

About Our Guest

Jay Gibb is the Founder and CEO of CloudSponge, the most effective way to get people to share e-commerce products with people they know. Since 2010, CloudSponge products have helped thousands of companies (including Stitch Fix, Reebok, JustFab, and American Giant to name a few) to make more sales and reduce customer acquisition costs by optimizing their referral interfaces with contact pickers and email personalization.

As a technical leader with entrepreneurial drive and years of experience as a software developer, he has both the technical knowledge to help ecommerce store owners leverage plugins and SaaS tools for growth and the soft skills needed to communicate this knowledge to your listeners in a way that is both engaging and easy to understand.

This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

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