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The biggest EV investment in Canada yet

The biggest EV investment in Canada yet

Released Monday, 29th April 2024
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The biggest EV investment in Canada yet

The biggest EV investment in Canada yet

The biggest EV investment in Canada yet

The biggest EV investment in Canada yet

Monday, 29th April 2024
Good episode? Give it some love!
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Episode Transcript

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0:00

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Perfect. To

0:32

further accelerate our electrification

0:34

efforts in Canada, Honda

0:37

will take another major step forward.

0:41

I'm pleased to announce that

0:43

Honda intends to establish a

0:45

vertically integrated and

0:47

comprehensive EV value chain

0:50

in Canada. That's

0:53

Toshihiro Mibe, the global CEO of

0:55

Honda. He's

0:57

announcing last week's $15 billion

0:59

investment in electric vehicle production

1:02

in Ontario. This

1:04

is the fourth major deal Canada has

1:06

landed in the past year. Today we

1:08

can announce that Northvolt will build

1:11

a new giant electric vehicle battery

1:13

manufacturing facility here in the province

1:15

of Quebec. Today

1:17

is the day that we have

1:19

announced our conclusion

1:22

of a deal supported by

1:24

Canada in Ontario with

1:26

Stellantis. The Volkswagen EV battery

1:28

plant is a generational investment

1:30

in St. Thomas and

1:33

in all of Ontario and Canada. And

1:36

it's the biggest one yet. The

1:39

federal government wants 60% of

1:42

all new car sales to be zero emission by 2030 and

1:44

100% by 2035. But

1:50

sales of these vehicles haven't been growing

1:52

like they used to. So what should

1:54

we make of the billions of dollars

1:57

governments are investing in this sector? Adam

2:01

Radwonski is the globe's climate policy

2:03

columnist. He's here to explain

2:05

these big Canadian deals and the challenges

2:07

ahead for the EV industry. I'm

2:11

Mayna Karaman-Wells and this is the Decibel from

2:13

the Globe and Mail. Adam,

2:16

great to have you back

2:19

in studio. Thanks for having me again. So let's

2:21

dig into this big Honda deal. What

2:24

exactly is Honda proposing to build

2:26

in Ontario? So Honda has

2:29

announced a $15 billion

2:31

total investment plan with

2:33

four different components. Two of

2:35

them are at the company's existing

2:37

manufacturing site in Ontario in Alistairn.

2:40

One of those is building

2:43

electric vehicles there starting in 2028

2:45

and the other there is

2:47

making electric vehicle batteries. And

2:50

then there's two other components which are

2:53

both partnerships with other companies in

2:55

which they'll be making battery components. That'll be

2:57

elsewhere in Ontario and we

3:00

haven't gotten all the details on those yet. Okay, but essentially

3:02

it sounds like a kind of a comprehensive

3:04

electric vehicle supply chain, right? We've got battery

3:06

components, the batteries and then the vehicles. Yeah,

3:08

it's not the full supply chain because you can

3:10

go further back and talk about minerals and so

3:12

on, but it is far more

3:15

comprehensive than any other investment we've seen to

3:17

date and unusually so for this industry. And

3:20

this is one of a few different EV-related investments

3:22

we've seen in the last year or so, right?

3:25

So can you just remind us how many have we seen in total? Well,

3:28

there's been a few big ones and

3:30

the biggest investments we've seen have typically

3:32

been in new battery plants. And

3:35

the largest of those would be

3:37

the Volkswagen plant that is planned

3:39

for St. Thomas, Ontario, which

3:41

is about a $7 billion project and

3:44

a partnership between Stellantis,

3:46

which is a global auto company,

3:48

and LG, which is a Korean and

3:51

electronic company. That's in

3:53

Windsor. That's about a $5 billion project. There's

3:56

also a third battery factory being built by NorthVolt,

3:58

which is a Swedish company in Quebec. And

4:00

then we've seen others, I mean, in terms of

4:03

retooling existing auto plants

4:05

in Ontario to make EVs,

4:07

but the biggest ones and by far

4:10

the most talked about ones have

4:12

been the battery plants. So as you

4:14

said, Adam, this deal is a $15 billion investment. How

4:18

does it work in terms of then like Honda putting up

4:20

the money and then the federal and the provincial government also

4:22

have something to do here too? So how does that part

4:24

break down? The combined federal

4:26

and provincial government support for this,

4:29

for the announcement, is about

4:31

$5 billion, about $2.5 billion each. The

4:35

federal component is through investment

4:38

tax credits. The provincial one

4:40

is more kind of direct subsidies and some

4:42

investment infrastructure around it, but it's basically all

4:44

supporting the capital cost of building it. Okay.

4:47

So essentially, it sounds like Honda is putting up the

4:49

$15 billion to build these things, but then they're getting

4:51

kind of tax credits and money back from both those

4:54

levels of government to the tune of about

4:56

$5 billion. Yes, effectively, Honda's investment here seems

4:58

to be about $10 billion. Okay.

5:01

And how does this amount compare to the

5:03

other EV deals that we've heard about in the last year? You

5:06

just mentioned a bunch there, Adam. How do those compare? This

5:08

is a dramatically different deal from the

5:10

other agreements that we've seen around battery

5:12

factories in particular. Those

5:15

were much more

5:17

heavily subsidized. This is

5:19

comparatively a relatively small subsidy. And the

5:21

usual thing where this is actually a

5:24

much bigger investment total,

5:27

as in $15 billion versus, say, $7

5:29

billion, so more than double, but

5:32

with actually a smaller subsidy. I mean,

5:34

the subsidy in this case combined between

5:36

Ottawa and the provincial government, as

5:39

I said, is about $5 billion. In

5:41

the other cases, the subsidy may be more than double that.

5:44

So it seems like a pretty good deal

5:46

compared to the other ones we've seen. But

5:48

these are serious investments that we're talking about, right? There's

5:51

financial help from Ottawa and provincial governments to

5:53

get these deals done. Let's

5:55

talk about, I guess, the motivation behind this, Adam.

5:58

Why is the federal government specifically... committed

6:00

to building out this sector of the Canadian

6:02

economy? I think it's sometimes helpful

6:04

to look back a few years.

6:07

It was probably only about five years ago when

6:09

I think there was a real question as to

6:11

whether the auto sector in Canada would survive at

6:14

all. It had been

6:16

in decline for decades before that, and

6:18

there was no particular reason to believe that EVs

6:21

would be made here. We've seen

6:23

obviously a real change in that narrative in the last

6:25

few years, and that's been very much

6:27

a strategic approach by the federal and

6:29

Ontario and to some extent Quebec government.

6:32

I think that just rests on the premise that this

6:35

is an industry of the future, and it can

6:38

be a significant pillar of Canada's

6:40

economy during a long

6:42

period of decarbonization. Without

6:46

it, a traditional industry would be basically completely gone

6:48

and nothing would replace it. I

6:50

think that was the premise initially. I would

6:52

say that it's now gotten to a point

6:54

where I think there's some degree

6:56

of optimism, probably justified based on

6:58

what we're seeing, that this will actually put our

7:01

auto sector in Canada far ahead of

7:03

where it's been for a long time, if ever. There

7:05

does seem to be a genuine hub

7:07

developing, particularly in Ontario. I

7:11

think what we're seeing here is a pillar of

7:13

Canada's clean economy taking shape. Yeah. Because

7:16

there's of course the auto sector component that you touched on,

7:18

but of course EVs are kind

7:20

of critical to the Liberal government's climate plans

7:22

as well, so this seems to help bolster

7:25

that. It does help bolster

7:27

the country's climate plans, although of course most

7:29

of the vehicles that are produced here actually

7:31

might have been exported to the United States.

7:34

Some will be consumed by that. But

7:36

certainly they tie together. We've

7:39

heard from pretty much almost

7:41

the day that the current federal government took office,

7:43

but more so even in recent years, this

7:46

line that the environment and the

7:48

economy go hand in hand, that

7:50

they're not at odds with each other. The

7:54

growth of the sector certainly helps

7:56

bolster that case for people who

7:58

might say, way different going to

8:00

be bad for us or is this going

8:02

to challenge our existing economy. If you can say, actually,

8:05

we're going to have a more robust manufacturing sector

8:07

than we've ever had before or at

8:09

least had in a very long time, that

8:11

does help make the case for how addressing

8:13

climate change can be an economic

8:15

benefit rather than economic harm to the country. We

8:18

should also talk about jobs, right? Because this is another

8:21

aspect of a sizable corporate investment like this.

8:23

And during the Honda announcement last week,

8:25

Prime Minister Justin Trudeau promised there would

8:27

be 1,000 new jobs from this Honda investment.

8:31

What kind of timeline are we talking about here,

8:33

Adam? When would we actually see these jobs? So

8:36

the 1,000 jobs, I think,

8:38

refers to jobs on

8:41

an ongoing basis in the battery

8:43

manufacturing plant specifically because that's new.

8:47

I should say it's hard to be exactly certain

8:49

of this because there weren't all the specifics providing

8:51

the time of the announcement. But

8:53

that seems to be the case and I think

8:56

we're talking about later this decade for those job

8:58

stakeholders. Now, of course, there will be some

9:00

construction jobs and so on, although there

9:02

is the question that's popped up elsewhere as

9:05

well as to how many of those are going to be

9:07

Canadian jobs versus how many people coming from elsewhere to help

9:09

build the factory and so on. And

9:11

then the idea is it preserves other

9:13

vehicle assembly jobs that might have been

9:15

lost as they stop making vehicles and

9:17

internal combustion engines there. And then

9:19

there should be some further jobs, I think, in

9:22

the other two facilities that are going to be built, which

9:24

we haven't gotten as many details for, but the ones making

9:27

battery components. Okay. So

9:29

if we kind of take a broad view here, Adam,

9:31

we total up the amount of government support that we've

9:33

seen here, be it in the form of tax credits, loans,

9:36

other subsidies for these deals, it's

9:38

over $30 billion. It's a lot

9:40

of money, right? From

9:42

what you're hearing, is that kind of

9:44

investment worth it? There's certainly

9:46

mixed opinions on the total

9:49

investment that we've seen made, not just for this

9:51

deal specifically. And whether

9:53

it is justified. I think

9:56

certainly you can't look at it just through

9:58

the lens of how many jobs. jobs does

10:00

this create? Which sometimes gets brought

10:02

up and in fact during

10:04

the announcement last week, you saw

10:06

both Prime Minister Trudeau and Premier Ford practically

10:08

charged the microphone when they were challenged a

10:10

bit on this by a reporter. The

10:13

argument is, look, this is not just about immediate

10:15

jobs being created. This is a multi-decade

10:19

investment. It's going to have

10:21

tons of spin-off jobs. It's going to bring stability.

10:23

It's an anchor to build around and all that.

10:25

I think all that is true. The

10:27

question there I guess is how broad do

10:30

those go? If we wind up

10:32

only with a few battery plants, we've heavily

10:34

subsidized, and a few assembly plants, but

10:37

not a ton of other economic activity around it, then

10:39

you would say, well, that was not a great investment.

10:42

If you wind up with full supply chains

10:44

being built here from mining

10:46

of battery materials and refining of

10:49

those minerals and production

10:51

of battery components

10:53

and battery assembly and

10:55

other parts assembly and vehicle

10:58

assembly and battery recycling and

11:00

all of that, then

11:02

I think you can say, well, okay, then

11:04

these were extremely worthwhile anchors and

11:06

20 years from now, the

11:09

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for the love of home. Adam,

11:52

let's stick with the money here. Let's actually dig into

11:54

some of the specifics now. The

11:56

announcement by Honda to invest $15 billion is

11:58

called the biggest

12:00

investment that Canada has seen so far for this.

12:03

But we're also hearing that Solantis and

12:05

Volkswagen are getting up to $15 billion

12:07

each in subsidies. So I guess just

12:10

help me understand this. Why is the

12:12

Honda deal seen as the bigger investment?

12:15

I couldn't blame anybody for being confused about

12:17

this because the numbers are kind of counterintuitive.

12:20

This is a very large investment,

12:24

much larger than any of the other ones that we've seen announced

12:26

by our companies. At $15 billion, it

12:28

is more than double the size of the others

12:30

that we've seen in the last couple of years.

12:33

But the other ones got a much higher

12:35

subsidy total. So if you look at

12:37

something like the Volkswagen

12:40

deal, it's about a $7

12:42

billion investment by the company. It's

12:45

getting subsidies of up to $13 billion

12:47

or $13.2 billion, I believe, over the next

12:51

decade or so. So the

12:53

subsidies could actually outweigh the capital cost of

12:56

building the thing. But if we look at

12:58

like the $7 billion versus the $15 billion for Honda,

13:00

the company is putting up more with Honda. Yes.

13:02

In the Honda case, the

13:04

governments are only subsidizing roughly

13:06

a third of the capital

13:09

cost. So basically, Honda

13:11

is a much bigger investment,

13:13

much smaller subsidies. Okay.

13:15

And let's dig into this a little further then. So how

13:18

exactly do the government supports for the

13:20

Honda deal then differ from the Stellantis

13:22

and the Volkswagen deals? For

13:24

Stellantis and for Volkswagen, as well

13:26

as for Northvolt in Quebec,

13:29

what the government did is essentially

13:31

match subsidies that are available in the

13:33

United States. Those subsidies in

13:35

the U.S., which are via the Inflation Reduction

13:38

Act, are production

13:40

tax credits in the U.S. What that

13:42

means essentially is that in the early

13:44

years of the company's operations, you

13:46

are providing a subsidy per

13:49

unit produced there on

13:51

an ongoing basis. So when you see numbers like

13:53

$13 billion for Volkswagen

13:56

or $15 billion for Stellantis,

13:59

what you're talking about... about is essentially the

14:01

maximum subsidy they could earn up

14:03

until about the early 2030s from

14:06

the time that the plant opens if they produce the

14:08

maximum number of cars possible. Okay, so it all

14:10

depends on how much they produce. Yes, they

14:13

probably will not in fact wind up getting $13

14:15

billion or $15 billion, but it will

14:17

be quite large. In Honda's

14:19

case, the governments are not matching what they would

14:21

get in the US. What they're

14:24

doing instead in the federal case is

14:26

just giving them access to

14:28

investment tax credits that basically

14:31

cover a share of their capital

14:33

cost. I have a few

14:35

more, I guess, why questions about how this all shakes out here,

14:37

Adam. Why do our

14:39

governments agree to give more subsidies and

14:41

capital costs than to Stellantis and Volkswagen?

14:43

What is the reason for that? There

14:46

are many why questions about this. In

14:48

the case of the first

14:50

two or three battery plants that Canada

14:52

landed, I think

14:54

the view from governments was

14:56

that they needed anchors for

14:58

this EV ecosystem they want to build.

15:02

If they did not match the US, they simply would not

15:05

be able to get any. If

15:07

they did so, then ultimately it would be

15:09

a little bit easier to get subsequent investments

15:11

without spending that much money. In

15:13

fairness, that is what appears to have happened. Because

15:16

of the Inflation Reduction Act in the states and the

15:18

subsidies that companies were getting south of the border, we

15:20

basically had to match that if we wanted to play

15:23

the game. In

15:25

the case of Volkswagen, the US

15:27

subsidies were already in place and it was basically just a

15:29

matter of if you want this year, you

15:31

have to match them. You don't have to exceed them, but it

15:33

basically needs to be a level playing field from the company's perspective.

15:36

In the case of Stellantis, the

15:38

agreement with Stellantis had actually been

15:40

negotiated before the Inflation Reduction Act came

15:42

in. They were initially only getting maybe a billion

15:45

dollars or so in subsidies. You

15:47

may recall that there was then a ... I believe I may

15:50

have been on here talking about it. We

15:52

talked to you about the phone app and yes, okay. There

15:54

was then a big blow up where Stellantis basically said, okay,

15:56

well now that we would get this in the US, we

15:59

need it here, especially after ... Volkswagen got their deal and

16:01

there was a big standoff where it appeared

16:03

briefly that investment was in jeopardy

16:05

until the government's proof willing to basically just match the

16:07

way. Okay, so my

16:09

other why question then is the motivation with

16:12

Honda because if these other companies are getting

16:14

so many subsidies from the government, why would

16:16

Honda settle for less money from the government?

16:19

This to me is the biggest why question. Broadly,

16:22

based on the conversations that I've

16:24

had since January, I think

16:27

there are three different

16:29

factors here. One of those

16:31

is changing economic and investment

16:33

climate. There's a lot

16:35

of uncertainty in the United States where

16:38

of course these production subsidies are from or we're trying to

16:40

match them. There's an election later

16:42

this year. Nobody knows

16:44

for certain whether these incentives will still be in place

16:46

by then and therefore whether Canada would even have to

16:48

match them. A second factor

16:50

is the structure of the deal and the nature

16:52

of the investment. The

16:55

other plans were just for battery

16:57

plants and that's

16:59

where the US subsidies come in most

17:01

strongly. On the other

17:03

aspects like vehicle assembly

17:05

or the components of batteries, Canada

17:08

is a little more competitive just with the existing things

17:10

it has. As a whole,

17:13

because the deal is broader,

17:15

the battery subsidy was a little less important than

17:17

it might have been. The

17:20

third factor here seems to be

17:22

corporate culture. Honda seems to operate

17:25

a little differently from a company

17:27

like, say, Stellantis. What

17:29

I've heard from people who've engaged with it is it

17:32

just has a somewhat, I suppose, more

17:34

conservative corporate culture. Notably, they've been a little slower

17:36

to go into the EV space than some of

17:38

the other companies, but also

17:40

tending to take more of a long view and being

17:43

a little less concerned with immediate

17:45

subsidies and a little more concerned with how the investment makes

17:47

sense in a 20, 30, 40 year frame. They

17:51

do a lot of history of holding

17:54

government's hostage for money during tough times and so

17:56

on. I think it was

17:58

just a company with a different calendar. Let's

18:02

talk about the EV market more broadly too,

18:04

Adam. It's kind of in a weird place

18:06

right now, right? Like after a few years

18:08

of increasing growth, demand for EVs is dipping

18:10

a little bit these days. So

18:13

both Tesla and Chinese EV maker BYD show

18:15

that their earnings and sales have been

18:17

down in recent quarters. So I

18:19

guess with that in the background, why

18:21

are we seeing such a ramping up

18:23

of investment around producing more electric vehicles

18:25

right now? My question

18:28

of why now is something that

18:30

I put to Honda's preference

18:33

to a hero maybe after the announcement

18:35

last week. The answer

18:37

that I was given was partly

18:40

that they are confident that by

18:42

2028, which is when

18:44

they will start rolling these

18:46

EVs off the factory floor, that

18:50

demand by then should be more robust again, that

18:52

they're expecting the market to be growing again in

18:54

a really strong way. But

18:56

the other factor is, and I think what you really have to

18:58

take from this decision, is that they're

19:01

aware, and you said as much, that there are

19:03

going to be bumps along the way. There

19:05

are in any kind of transition. But if you take the long view

19:08

of 10, 15, 20 years from now,

19:11

this is where we're going. Exact

19:13

how quickly we get there and exactly how

19:15

difficult it is this decade is hard to

19:17

predict. But if you're

19:19

making investments where you're planning to do

19:21

it for three, four, five decades, then

19:24

you're really taking more of a view of what does this

19:26

industry look like come And

19:29

there seems to be strong confidence, including even from

19:31

this rather cautious

19:34

company, that this is just the way

19:36

the world is going. So

19:38

we've talked a lot about what governments are doing to

19:40

kind of spur the supply of EVs to actually make

19:42

these cars. But what are we

19:44

doing to make sure that EVs don't just sit

19:47

in the lot after they're made? Adam, what's happening

19:49

to make buying an EV actually worth it for

19:51

more people? To

19:53

date, governments have leaned fairly

19:56

heavily on purchase subsidies,

19:58

basically just giving you a few thousand dollars. dollars

20:00

to help break down the cost. And that certainly

20:02

has some importance. That's

20:04

becoming less important now because the cost

20:06

of EVs is falling. The

20:09

bigger challenge and the one that governments have

20:11

not done as well as so far, nor

20:13

I should say the private sector, is charging

20:15

infrastructure. And if you speak to

20:17

people in the automotive

20:19

sector about some recent challenges

20:22

for EVs and why they're having

20:24

trouble past the first adopters, people

20:27

who are really keen to buy these, why they're having

20:29

trouble with the next wave right now of potential consumers

20:31

for them. What they'll

20:33

typically say is it's concern about

20:35

the range anxiety thing we've all heard, but basically just

20:37

how do I charge this thing and is there reliable infrastructure?

20:40

Speaking anecdotally here personally, you

20:43

would assume as somebody who writes about climate policy that

20:45

I might have an EV by now. But

20:48

I live in downtown Toronto more or less and I

20:50

don't have a driveway and it's

20:52

just not an option right now. And I'd be

20:54

a relatively early adopter. So clearly

20:57

there is a need to address that and I think there's going

20:59

to be a lot of pressure on governments to build our charging

21:01

infrastructure. Just very lastly

21:03

here, Adam, I just wonder what you're

21:05

hearing. Like after this Honda deal, should

21:07

we expect more deals similar to this one

21:09

in the future? I think

21:11

now that this has been established, I

21:14

think there is a fair amount of confidence

21:16

out there about landing some more. The

21:19

most obvious next one potentially

21:21

would be Toyota, which is the one

21:24

company that has a presence making vehicles

21:26

in Ontario that has not yet

21:28

made a major EV commitment here. They've

21:31

had some preliminary talks with governments. They don't seem

21:33

to have gotten that great initially, but

21:35

I think there's still some ongoing discussion there. So

21:38

I think there is a decent chance of

21:40

that. There are other European companies as well

21:42

like BMW and so on that come up.

21:46

So I think there is a

21:48

good chance of one or two more of these. I

21:50

would say that if that happens, it'll be fairly

21:52

soon. Where you have to look

21:55

is which companies have not yet fully

21:57

laid out their North American, particularly battery

21:59

making plans. and what's

22:01

their history in Canada and so on. And are they willing to take this

22:03

kind of deal? But I think what Honda has,

22:05

it may be a lot easier to get other companies to

22:07

also come here without spending,

22:10

more than their capital costs in such cities. Adam,

22:12

always great to talk to you. Thank you so much for being here. Thank you.

22:19

That's it for today. I'm Mayna

22:21

Karaman-Wilk. Our intern is

22:23

Raisa Alibi. Our

22:25

producers are Madeline White, Cheryl

22:27

Sutherland, and Rachel Levy-McGlaughlin. David

22:30

Crosby edits the show. Adrian

22:32

Chung is our senior producer. And Angela

22:34

Pajenza is our executive editor. Thanks

22:37

so much for listening, and I'll talk to you tomorrow. The

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