Laura Kendall is the VP of Marketing at MadKudu - a predictive marketing ops platform.

She is a data-driven marketing leader with over a decade of experience in B2B marketing, demand generation, and building cross-functional teams. Previously, she has built and led teams at SimpleLegal, Apttus, Quantum Secure - to name a few.

In this podcast interview she talks about: 

• How does one set up the stage for the right expectations with different stakeholders? 
• How do you get the information out of Founder’s head, so both of you are on the same page? 
• Creating marketing budgets
• Which marketing channels you should focus on when you don't have a large team?
• Value of listening to different stakeholders
• How do you manage incoming demands from various stakeholders in the company?

Laura Kendall
Linkedin: https://www.linkedin.com/in/laura-kendall-48556911/
Company: www.madkudu.com