Brad’s guest this week is Dr Grant McAree, the founder of one of the internet’s most valuable resources for dentistry professionals, the ‘Advertising And Marketing Tips By Dentists For Dentists’ group on Facebook, a treasure trove of knowledge and guidance on how best to maximise your marketing techniques and empower yourself.

Grant talks to Brad this week about the passion that drives him, the strategies that have seen him through the coronavirus crisis, and the many marketing opportunities that most practice owners might be missing. 

KEY TAKEAWAYS

• Business practices need to be unique and tested. Strategies need to be water-tested and monitored according to predefined metrics so that we can see what’s working, and adjust as needed.
• Waiting rooms are criminally underused as a selling point. You have a captive audience, pre-appointment, so endeavour to use that waiting period to make sure they’re familiar with other services and products you provide.
• Partnerships require caution, especially when spread geographically. It is better to acquire a practice than to go into a partnership with someone who may not share your values.
• When conducting open days, it’s always better to make them as specialist as possible. Each treatment should have its own time. If we make them too general, it can lead to disinterest.
• When selecting a name for your practice, give special consideration to what people will be searching for online in your area. It can increase your visibility exponentially.

BEST MOMENTS

‘You have to stand out. That’s the biggest thing’

‘You’ve got to keep on the money. You’ve got to keep on the button’

‘Dentists aren't interested in bounce rates. They just want to know how many patients rang up and how many booked in’

‘You evolve through hardship' '

VALUABLE RESOURCES

The Dental Business Podcast

Grant McAree LInkedIn - https://www.linkedin.com/in/dr-grant-mcaree-69700653/?originalSubdomain=uk

Advertising And Marketing Tips By Dentists For Dentists (Facebook) - https://www.facebook.com/events/d41d8cd9/advertising-and-marketing-tips-for-dentists-by-dentists/311842172803750/

ABOUT THE HOST

Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life. 

Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.

In addition to running a successful private dental practice, he has grown

several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.

He is chair of the Horsforth Town Team, dedicated to the promotion and development

of business in his local area in North Leeds, UK.

Due to his track record and down to earth advice, he has become sought after

as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.

CONTACT METHOD

Brad Thornton Instagram

Brad Thornton LinkedIn

Brad Thornton Facebook

[email protected]