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How does a dedicated dentist navigate her way to owning her own practice while facing an array of personal and professional challenges? This episode provides a close look at the journey of Dr. Ana Santana Guerrero, a fiercely resilient dentist who left her home country, dealt with educational re-equivalence, braved high-stake exams, grappled with intense competition, and still managed to realize her dream of owning a dental clinic. We dissect Ana's transition from an associate to an owner in depth, illuminating her unwavering focus on goal setting and how an "unfortunate event" acted as a catalyst for her to leap into the world of self-owned practice, offering a relatable, deeply inspiring tale.

Navigating the nitty-gritty of running a practice isn't easy, even more so when it's in a foreign country. Learn the ropes as Dr. Ana Santana Guerrero shares her experiences on various aspects of managing a dental clinic - from selecting an optimal location to staff management, from dealing with financial nuances to creating a unique, patient-centered practice. We also delve into her marketing strategies and discuss how humanizing her approach and prioritizing personalized communication played a key role in patient retention.

What You'll Learn in This Episode:

• How to balance bills, staff salaries, and personal compensation in the early stages of practice.
• Importance of goal setting for personal and professional growth.
• Effective strategies for creating a patient-centric experience.
• The power of word-of-mouth and real-world interactions in marketing.
• How to navigate ethical dilemmas in the dental industry.
• Insights on dealing with companies in the dental arena.

Don't miss out on this enlightening conversation packed with actionable insights and inspiration!

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Guest: Dr. Ana Santana Guerrero

Practice Name: Astra Dental

Check out Ana's Media:

Website: https://www.astradental.ca/

Email: [email protected]

Instagram: https://www.instagram.com/astra.dental

Facebook: https://www.facebook.com/ASTRA.DENTAL.CLINIC

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Other Mentions and Links:

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Software/Services:

• Google Ads

Businesses/Vendors:

• Patterson Dental
• Henry Schein
• MGE
• Align Technology
• Nobel Biocare
• 3M

Products/Brands:

• Mac
• iTero
• Invisalign
• Naproxen
• McDonalds

TV/Publications:

• Wheel of Fortune

Establishments:

• Dalhousie University
• Central University of Venezuela

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Host: Michael Arias

‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

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