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I have worked for non-profits, agencies, as an in-house designer, as well as freelance over my career as a graphic designer and I want to help you build a road map to transition from your full-time job to your freelancing gig dreams. 

The reason for making this video? This is a question I get A LOT in my facebook group, the design brief.

Ben, I want to start my own freelance gig, but I don’t know where to start. I don’t know how to get clients. Should I just launch off right now---sink or swim?

Well, Depending on your current circumstances I want to dive into these questions and help you build your road map.

The most common situation I come across is graphic designers working full-time design jobs at agencies, in-house, consulting, publishers, marketers, etc… The main design gigs.

They get some work on the side here and there from friends, family, and a few friends recommending their friends. But this never quite takes off because they only do the work when it comes in, charges a few bucks to buy the new Supremes (as Gary Vee would say). 

So, they think, yeah freelancing is cool, but not sustainable. Then they get to a point where they are tired of designing for someone else. They start to get wind of how much their boss is charging for the projects that they are doing, but they are only getting paid $XXXXX.

This is where the gears start to turn and they want a piece of that bigger pie. 

What most designers know, but don’t actively consider is this… 

The reason the agency can charge so much comes down to three things:

Experience

Exposure

Reputation

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