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The Digiday PodcastEpisodes
Digiday
The Digiday Podcast
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Episodes of The Digiday Podcast
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A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even though 2024 is a lot like 2020 on paper, platform performance issues and an unreliable a
Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management.Last season, we heard what it’s like for Gen Z to enter the workforce for the first ti
The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year – albeit biannually.Debuting with a limited 50,000-issue run, the magazine will b
The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online.In fact, agency clients and brands invested more in influencer marketing in 2023 th
Prebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign with pop star Camila Cabello last year.A lot of the six-year-old brand’s initial popularity tracks back to TikTok. However,
Earlier this year, Janice Min, CEO of The Ankler, said that she’s expecting to hit $10 million in annual revenue in 2025. During a podcast recording with Digiday, Min revised that statement to say, “We have a shot of getting to that number this
Coming off of SXSW where Vox Media hosted the conference’s three-day-long podcast stage, the company’s recently appointed CRO Geoff Schiller is going all-in on these types of in-person selling opportunities to generate ad deals for the publishe
For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do
Zola isn’t just a website for weddings anymore. Late last year, the e-commerce company went from a one-stop destination for all things wedding to include a new baby registry service, Zola Baby. Typically, a new service comes with renewed custom
While the recent advertising slowdown has also impacted the amount of money allocated to marketing to media companies created for non-white audiences, Parker Morse, CEO and founder of My Code said that it hasn’t stopped marketers from realizing
Following an on-stage conversation at the Digiday Programmatic Marketing Summit in December, Kerel Cooper, president of advertising at Group Black, joined Digiday once again on the latest episode of the Digiday Podcast to dive further into his
Magic Spoon, the cereal company that launched entirely online back in 2019, has since expanded its footprint to more than 16,000 national retailers to meet shoppers where they are, whether that’s online or in-store.Historically, the cereal com
Last year, PepsiCo Beverages was taking a test-and-learn approach to a fragmented video landscape. This year, with more ad-supported streaming platforms, most recently including Amazon Prime, the continued creator economy boom and more, there a
Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.Not only was Condé Nast reimagining its
Digital media companies have to be willing to change with the times if they want to make 2024 a growth year.For Gallery Media Group, publisher of PureWow and ONE37pm as well as over 70 social media-first brands like @Recipes and @Cocktails, th
Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are many changes facing the marketing and advertising industry this year.It’s a lot for any marketer to keep up with, let alone the chief marketing offic
Bloomberg Media made some changes to its sales operations last year in an effort to stay on top of the tumultuous ad market, including hiring Christine Cook as its new global chief revenue officer.Under Cook’s leadership, the events business h
Social media is in its so-called unhinged era, where social media managers are breaking the digital fourth wall and speaking the language of the internet from branded accounts. At the helm of the unhinged social media movement is a big green ow
This year was another one for the advertising and media history books, but not for the ways that marketers and media execs hoped for at the start of 2023.Brands’ advertising budgets never quite found their footing and the competition for ad re
The final episode of Digiday’s History of ad tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights.In this episode, she discusses how
Semafor is about to close the book on its first full calendar year, having launched in October 2022 as a media and events company. And despite launching during a tumultuous time for any media organization, Semafor’s co-founder and CEO Justin Sm
Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and marketer, among other roles. O’Connell is now evp of innovation at R3.In this episode of Digiday’s
In the wake of measurement woes and data privacy initiatives muddying digital targeting capabilities, a number of companies have pivoted to become less reliant on targeting customers via third-party cookies to generate quick sales via performan
There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo.The serial entrepreneur and ‘first influencer of ad tech’ – sorry @AdtechGod – now helps to d
Big advertisers are seemingly ready to abandon X (formerly Twitter) for good this time thanks to owner Elon Musk’s latest antics and an uptick in anti-semitic posts on the platform.In X’s absence, advertisers may once again find themselves loo
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