In this episode of The Digital Executive, Brian Thomas engages with Karla Jo Helms, the Chief Evangelist and Anti-PR Strategist at JOTO PR Disruptors. Karla Jo shares her journey from crisis management to pioneering the Anti-PR approach, a method leveraging crisis management techniques and media algorithms to safeguard and enhance the reputations of innovative startups against established giants.

She discusses the strategic use of AI in public relations, emphasizing its role as an enhancer of human creativity rather than a replacement. Karla Jo explains the importance of understanding media algorithms and the balance needed between AI assistance and maintaining authentic brand messaging. This insightful conversation sheds light on the cutthroat nature of PR and the power of Anti-PR in shaping public opinion and driving company valuation.