In this episode of The Digital Marketing Minute, we talk about how negative reviews may affect a brand. We also discuss:

- Where you can find out an introduction about different types of reviews, and how they influence buyer behavior.

- The reactions you can reasonably expect negative reviews to cause.

- The very unfortunate aspect about negative reviews.

- How you can avoid receiving negative reviews.

- The one policy you should have in place to prevent this from affecting your business.

- One action you can take to open the possibility of actually transforming negative reviews into positive ones.

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