In this episode of The Digital Marketing Minute, we talk about Interpreting the Data. We also discuss:

- Why "metrics" and "analytics" mean two entirely different things.

- How analytics has much more to do with storytelling than you might think.

- How assigning meaning to numbers is an art and a science you must learn.

- What you should consult first, in order to ensure this analysis is accurate.

- The bigger question you should seek to respond to at the end of this analysis.

Listen to more episodes at: http://DigitalMarketingMinute.net