In this episode of The Digital Marketing Minute, we talk about how to optimize your digital presence by applying A/B Testing. We also discuss:

- How to perform an A/B test, and which variants you will be looking to make in order to apply this technique effectively.

- What the end goal of this technique is.

- What we call "a winner" and what to do with it.

- How A/B Testing can be applied again and again to improve your performance.

- How to select the best A/B Testing tool.

Listen to more episodes at: http://DigitalMarketingMinute.net