This week on the Doc and Guru Podcast we chat with the one of South Africa’s most experienced and well-respected media figures - Colin Ramparsadh Business Unit Manager at The MediaShop.

A great team player over the years, Colin is also a passionate and vociferous Liverpool supporter. It’s quite ironic then that the quiet man of media has over the years earned the respect of his peers by being, the undisputed champion of well-reasoned media decision making.

An equally avid Bollywood enthusiast, Colin has been passionate about movies from an early age. In fact Colin was “almost born in a cinema”, so it’s quite fitting that he started his media career with Cinemark during the golden age of cinema advertising.
In this podcast Colin Ramparsadh talks about his media journey over the past 4 decades and his technique for embracing change and remaining relevant in the new mediaverse.

Media strategists in South Africa are at a watershed moment.
In this #DocAndGuruPodcast with Colin Ramparsadh we reflect on the road ahead and some of the critical interventions that need to take place if we are truly going to embrace transformation and survive as a competitive media industry.
So when it comes to media strategy, can we continue to use linear models to explain and predict consumer media-behaviour, or should we be thinking in terms of concentric circles? Is it more important to keep your strawberries in a row or to play with the clay?

In fact, when we consider the continuing obsession many South African strategists have with media trends emerging from Western Europe and North America, rather than markets like India, Brazil and Indonesia, we need to pose the question – are we even playing with the right clay?

In the sporting world the one accolade that we reserve for the best of the best is that we refer to them by one name. Messi. Ronaldo. Rafa. Tiger.
So take a deep breath. Tune in. And listen to Colin this week on the #DocAndGuruPodcast.
Because for all of us in the media industry, there is only one Colin.