As a physician in my mid-30's I decided to change career paths, which is crazy-sounding, but I think there a lot of people (physician and non-physician) who are looking to do the same. If that that's what you want, then go for it. I talk about how I pushed through self-doubt by following my intuition and higher calling. I discuss nature of being an artist and the difficulty of being vulnerable. This is also a personal brand because I don't just want to talk about real estate but.... I want to talk about me! I hope my unique perspective (doctor, family guy, etc) will resonate with somebody.