0:14

Pushkin.

0:18

Hey, dream listeners, if you like this podcast,

0:20

you're gonna love the book. Yeah.

0:22

I wrote a book. It's called Selling the Dream

0:25

and it's coming out March twelfth, twenty twenty

0:27

four, on Atria. It's

0:29

about all of your favorite characters from

0:32

MLMs and some that you've never even

0:34

heard of. I hope check it

0:36

out on previous

0:38

seasons of the Dream.

0:41

We have a ladder obviously, like most stress sales

0:43

companies have. It is not a pyramid always

0:45

like penty and there's no pyramid scheme. Those are illegal.

0:47

I would never be part of that.

0:48

When you're coming from a position of belief, you cannot

0:51

be touched. Nobody can

0:53

touch you, and you must build

0:55

your business on a foundation of belief. So when

0:57

somebody says to you, is this network

1:00

marketing your answers, Heck, yeah it is. If it wasn't,

1:02

I wouldn't touch it.

1:03

When you unlock the power of your subconscious

1:05

mind, it starts to grind and grind

1:07

and grind and grind.

1:09

To make the picture that you have in your imagination

1:12

or reality.

1:12

You know what, if people are making money in your company

1:15

and you ate, it's

1:17

not your sponsor's fault.

1:19

It's not the system. We don't have a very good

1:21

system. It's not your product's

1:23

fault.

1:24

It's not the company's fault. It's not customer service's

1:26

fault.

1:27

It is your fault.

1:28

Do you ever have any hesitation

1:31

in signing people up? Like knowing that

1:33

there is a high turnover, knowing that it is really

1:35

hard to make money.

1:37

When I first started out, you would hear

1:39

so many different theories. There are some consults

1:41

who will say that they only recruit

1:43

what they want to recruit, which is people that

1:45

they think are going to be like them, are going to be successful

1:49

for me, No.

1:54

This past spring, a small group of folks

1:57

went to the Caribbean on a kind of work

1:59

retreat with their business coach. Only,

2:01

unlike a work retreat, they all paid

2:04

out of pocket for this experience, but

2:06

they were told it was worth it that it would

2:08

kick their careers into high gear. The

2:11

coach didn't say exactly what would

2:13

happen on this trip, but at first

2:15

they did some sight seeing, ate great food,

2:18

and then did some outdoorsy group activities

2:20

yuck, like going on a hike.

2:24

The night before this hike

2:26

or walk, whatever she wants to call it happened.

2:29

They were told to prioritize rest. They

2:31

got up the next morning and

2:34

they were told, Okay, we're going to go for you

2:36

know, a couple hour hike, and so

2:38

bring enough water or whatever.

2:41

And there was somebody that asked how many tampons

2:43

they needed to bring to they were on their period, and

2:45

they figured out it was actually going to be longer than what they

2:48

were being told. So they end up

2:50

going on this hike. On the way

2:52

out there, they're all packed in a van

2:55

like super tight, and

2:58

they're being told, hey, I would prioritize

3:00

rest, I would try to take a nap, and everybody I

3:03

can only imagine what they were thinking at the time. Well,

3:05

why it's a two hour hike. It's not really that big

3:07

of a deal. We're going to walk, it's whatever.

3:10

This is Aaron Bees. She's a former

3:12

friend and sort of colleague of the coach

3:15

who put the retreat together.

3:17

And so they get there and it's the hottest time of the

3:19

day. They start walking, they're in the sun, and

3:22

there is somebody that is a diabetic

3:24

that sounded like required insulin

3:27

and they started to have trouble with their diabetes

3:30

and their blood sugar was spiking, and

3:32

then there was another person that was having some

3:34

issues with the heat, and so they

3:37

ended up putting that person on the

3:39

back of a Colombian residence

3:42

moped to be taken into the next city, and

3:45

they kept walking and along the walk

3:49

as people would say, hey, are

3:51

we almost there, jesse

3:53

Lee had instructed the people that were aware of what was

3:55

going on to tell them, oh, yeah, we'remblesair were

3:57

almost their, We're almost their, Just to keep going and it

3:59

was like this sick test of

4:02

how far can I push them.

4:04

Aaron worked under jesse Lee in a multi

4:06

level marketing company called prove It that

4:09

sells weight loss supplements or something.

4:11

They're called drinkable key tones, which

4:14

doesn't sound real or healthy

4:16

to me, but whatever. Jesse

4:18

Lee rose so far up the ranks and prove

4:20

It that she claims to be the number one

4:23

network marketer in the world. And

4:25

with that dubious title under her belt, she

4:28

has started a new venture coaching

4:31

according to her website, where she goes by

4:33

boss Lee, which makes me think of boss Hog.

4:35

And I'm sorry, jesse Lee, I'm not trying to

4:37

compare you to boss Hog, but every time I read

4:39

boss Lee, that's what I think of anyway,

4:42

anyone can hire her. You

4:44

can, I can, entrepreneurs,

4:47

realtors, even people who just want to change

4:49

their mindset. And she says, in return,

4:52

she'll show you how to earn six and seven

4:54

figure incomes in no time, so

4:56

long as you put in the work. She's selling the

4:59

dream to anyone who's buying. Here's

5:01

a clip of Jesse Lee on stage at a

5:03

live event.

5:04

So I'm really excited for this. This is one of my favorite

5:06

trainings of all time, because if

5:09

you haven't heard one hundred and thirty times

5:11

this weekend yet, you

5:14

can't do much without consistency.

5:18

Would you agree?

5:21

I forget who it was because it's all blending together.

5:23

But if you're working full time on your weekends,

5:25

you're working what part time? And

5:28

if you're working when there's a sale full time but none

5:30

of the rest of the time, what is that part time?

5:33

And I don't know if they said this exactly, but if

5:36

you're running it like a hobby because

5:38

it's part time, it's going

5:40

to pay you like a hobby.

5:43

Not long ago, Aaron and Jesse worked

5:45

together mostly remotely during the pandemic,

5:47

selling that diet drink, and Aaron says,

5:50

at first She was mesmerized by jesse

5:52

Lee's raw raw sessions online and at

5:54

conferences.

5:56

When I was knee deep in the MLM

5:58

and believing that what I was doing was helping that

6:01

type of energy and those phrases and

6:03

those words absolutely would

6:05

get me going, Okay, let's get back to work. I

6:07

can do this and goal I was working

6:10

towards. Absolutely. Yes, jesse

6:12

Lee and I were actually very close. When she

6:14

was in town here, she would stay at our

6:16

house. She had the code to my front door, so

6:18

she would I would know she was coming and she

6:21

would come in. She'd stay in the guest room. She

6:23

knew my husband, my kids. We

6:26

spent a lot of time together, a lot more than I

6:28

think some of the other leaders

6:30

on her team. We were friends. The

6:33

first time she was teaching at

6:35

an Eric Worry event, which is an industry

6:37

gan eric event, it was her first time

6:39

on stage and we were like, Wow, look it that's

6:41

our leader, that's our friend.

6:43

Eric Warrey, the guy who invited jesse Lee

6:46

to speak, is a huge name in this

6:48

world.

6:49

Yeah.

6:49

Eric Worry is an MLM

6:51

trainer, if you will.

6:53

He's a coach.

6:54

He's a coach. Yep, he's done it. The longest

6:57

and he might have like Tony

6:59

Robbins come in. He's had Grant Cardone

7:02

come in. Are you kidding me?

7:05

I don't know who that is?

7:06

Grant Cardon No, Oh my god, he's

7:08

under investigation.

7:10

Oh for

7:12

her fraunt.

7:14

Oh really yeah. He is a

7:16

scientologist. Is

7:19

somebody that he gives

7:21

like real estate advice. He's the guy behind

7:23

ten X. He puts on his own events. It's

7:25

that same kind of skeleton

7:28

business model coach.

7:32

To have Eric Warright shine his light upon

7:34

you is a really big deal, and it didn't

7:36

take long for jesse Lee to capitalize on the

7:39

attention and build her own following

7:41

and the motivational speaking and coaching world.

7:44

So recently, as part of that work, she sold

7:46

that vacation package to Columbia to

7:48

a group of her clients. They got shuttled

7:50

off to Kartahana, which is on the northern

7:53

coast of Columbia. It's gorgeous,

7:55

just resorts in an old town and village

7:57

area. Those and attendance knew,

8:00

of course, this was a business trip, so it

8:02

wasn't going to be like all lying around

8:04

on the beach and getting massages. But

8:06

this hike they went on that was supposed to be too and

8:09

lasted all day and into the night. Wasn't

8:12

exactly what they'd signed up for and paid

8:14

for. Aaron wasn't there, but

8:16

she was watching via social media,

8:18

keeping up with all the videos people were making about the

8:20

experience, including jesse Lee.

8:24

So I warned him.

8:25

I said I would prioritize and sleep tonight because they

8:27

didn't know. We said we're gonna go you know, we're gonna go on a

8:29

little We're gonna go on a hike tomorrow. You know, prepare

8:31

for like two hours. And look,

8:33

I knew it wasn't two hours.

8:35

Okay.

8:36

We planned to make them walk five

8:38

kilometers in direct sunlight on

8:40

the side of a Columbian road. We planned

8:42

it to be like this because the whole thing was I wanted

8:44

to break people.

8:45

And at one point jesse Lee started to get really pissed,

8:48

according to her on her video, and

8:50

she was like, we're just walking like I don't understand.

8:53

And then it's hot, like I'm not gonna lie. You're

8:55

on asphalt. It's the

8:58

dead heat of the equator. We're in Kardahena,

9:00

okay, and we're just going, going, going, And

9:02

then the first person goes like, and

9:06

I'm like, are you freaking kidding me? It

9:09

was twenty five minutes into this walk and

9:11

somebody literally is done. Then I

9:13

started getting mad. I'm like what, And then this

9:15

person starts to mention, well, I have diabetes. I

9:17

gotta check my blood sugar and Sasha I look at

9:19

each other like nobody mentioned diabetes,

9:22

Like we might actually kill people on this trip,

9:24

like we literally thought that.

9:25

I was like, oh my god, this is you gotta kidding

9:28

me.

9:28

It's been forty five minutes at this time,

9:30

forty five minutes and I know this is

9:32

a fifteen hour situation,

9:35

guys, fifteen hours didn't getting

9:37

started?

9:38

Yeah?

9:38

Okay, I

9:41

was getting a little spicy.

9:43

And she just could not understand the fact

9:45

that she, as a leader, did not prepare

9:47

people for this, even though prior

9:49

to this trip she was telling people they needed to

9:51

get in shape, she was telling people they

9:53

needed to drop body fat. And it's just

9:56

this sick manipulation.

10:01

And then they continued the walk, which led them to a

10:04

beach. Then they were rock climbing

10:06

there, and you know.

10:08

With rock climbing, yes,

10:10

how many hours is this twelve?

10:13

What?

10:14

Eleven? Twelve?

10:15

You know?

10:15

Because they had all this trouble along the way,

10:17

they had to stop. You know, So

10:20

it's nighttime. They're cooking their meals

10:22

on the beach, and everybody was probably

10:24

so hungry by that point that they were like okay, because they had

10:26

just finished rock climbing and plus the walk

10:29

or the hike or whatever.

10:31

Aaron says after speaking to some of the folks who

10:33

were there, they all kept expecting the whole

10:35

experience to be over, like any second

10:38

now, Like, surely we'll go back to

10:40

our rooms at this point. Surely this hike will

10:42

be the end.

10:42

Wait.

10:42

No, surely the rock climbing is the last thing we have to

10:44

do. Wait, now we have to cook dinner over campfire

10:46

on the beach.

10:49

And so then we get I

10:51

say, hey, guys, we're gonna get in the boat,

10:54

and you could see a lot of these people in their faces

10:56

were like, why

10:58

are we getting on a boat almost

11:01

at midnight? And I'm like, come show

11:04

days, let's go on the boat,

11:06

okay, because I knew what was gonna happen.

11:08

And then they ended up getting on a boat

11:10

in the middle of the night. It

11:13

was pitch black. According to Jesse Lee.

11:15

Middle the ocean pitch black, nothing to see

11:17

with stars, no lights anywhere. We're not near

11:19

towns, we're not near people, we're not near villages.

11:21

Were in the middle of the ocean, pitch

11:24

freaking black.

11:25

And so they get on the boat and

11:27

they go out to wherever

11:31

and the.

11:31

Boat stop.

11:34

And I go, okay, jump

11:37

off, and they're like.

11:40

What.

11:41

They end up jumping in because

11:43

jesse Lee told them to jump in.

11:46

And I said jump jump

11:49

into the ocean at

11:51

midnight. I said jump into

11:54

the ocean. So they have their life vests

11:56

on and you can see there like some of them are

11:58

like, nope, absolutely not, absolutely not. It

12:00

is cold, it is it

12:02

is pitch black. I do not jump into black water. I do not

12:04

jump into deep water. I do not jump into the ocean

12:06

period.

12:07

Hellmo.

12:09

But I didn't just take them to deep water. I

12:11

actually took them uh

12:13

to plankton.

12:15

And they see glowing plankton,

12:17

bioluminescent plankton, and

12:20

everybody's like, oh my god, and they're like, get your cameras

12:22

out, and then somebody's like, well, you can't see it on camera.

12:25

So they jumped off of the boat into

12:27

plankton, and everywhere they moved you

12:29

see green, glowing all

12:32

over the place. Was it

12:34

was everywhere, It was everywhere.

12:36

If you can't even cast it on camera, what

12:43

do you think her intention was there?

12:46

Just to see who was going to do what she wanted

12:49

them to do.

12:50

And then soaking wet they

12:52

had to sleep on the beach overnight.

12:55

If she really truly were

12:58

a leader that cared about her

13:00

people, she would have known that this person had

13:02

diabetes. She would have set them up for success

13:05

and said, these are the parameters for this trip.

13:07

If you're not in a place where you can meet

13:10

these, then maybe don't

13:13

come on this one. You know, a leader is going

13:15

to set these people up for success, not

13:17

break them down so that you

13:19

can manipulate them more to sell more MLM

13:22

products. But then

13:24

after that, I think she went live on TikTok.

13:26

It might have been on all the platforms, I'm not really sure,

13:29

and she started to turn it into like a

13:31

marketing lesson, like what she was

13:33

doing, she says, was

13:35

intentional. What she was doing

13:37

she was trying to say was storytelling

13:40

and embellishing and selling,

13:43

and all of us were just completely

13:46

dumbfounded that she would take all these people to

13:48

Columbia and manipulate them

13:50

in the way that she did with

13:53

abuse and say that she

13:56

was trying to help these people in their business.

13:58

It's absolutely absurd to me. And

14:00

so then she's just started to double down

14:03

in that video and say, no, what

14:05

I was doing was very intentional. I knew what

14:07

I was doing.

14:14

People who were there corroborate Aaron's version

14:16

of events and jesse Lee's own recap,

14:19

which you heard, did too. But

14:21

still after the dust settled, jesse

14:23

Lee took to the Internet to make fun of the criticism

14:26

she was receiving and to try and spin

14:28

it to say it wasn't really as bad

14:30

as everyone, including herself,

14:33

made it out to be.

14:35

All right, So the step two incredible marketing

14:37

is the following Number one, Identify the

14:39

enemy. Number two, poke the bear, slash agitate

14:41

number three off for a solution. I'm

14:44

going to use an incredible, incredible

14:46

example of this. Now, this is based off of no

14:48

facts. This is based off of egregious claims

14:51

and somebody taking storytelling and

14:53

then turning into their reality. If

14:55

you just look at her, she is one hundred percent a sociopath,

14:57

narcissistic, like total psychopath.

15:00

You have to stay far far away from her and I want

15:02

to make sure you know she literally told people

15:04

they were going on a two hour long hike and literally

15:07

did not prep them at all. This is ba off

15:09

of some claims I have seen that are very legitimate. Okay,

15:11

I saw it on YouTube. I saw it on TikTok, and

15:13

I'm telling you she was storytelling, but

15:15

that's not the point in her video. It was all true to come

15:18

out of her mouth. She tricked these people,

15:20

She knew she was leading them to a death march.

15:25

This is somebody that, in my opinion, people don't

15:28

push back against, they don't question

15:30

her. And so to have a group

15:33

of people on the Internet that

15:35

were actually not afraid to talk about

15:37

her and not afraid to talk about the tactics

15:40

and bringing everything up and

15:42

saying this is not okay to be treated this

15:44

way, this is not okay for her to treat you this

15:46

way was probably

15:48

one of the first couple of times that I feel like that's

15:51

happened, at least to this magnitude.

15:55

So lested in marketing. Guys, none of you were

15:57

there, None of you watched us prepare of them

15:59

for days. None of you watched the zooms were ninety days

16:01

in advance. I told them we were going to go on a hike. None

16:03

of you know all of the secret things, like the

16:05

special security we had, like the

16:07

extra people we had that were making Spanish

16:09

along the way to make sure everybody was okay. Nobody

16:11

knows how many times we checked in with the amazing diabetic

16:14

who had the time of for life, along with the other fifteen And

16:16

it's not all women, and it wasn't a fifteen hour hike.

16:18

I was with them the entire time and they were totally safe.

16:21

Be careful with people that use crazy

16:23

sensational language to try to lure you

16:25

in. It's just marketing. My name's

16:27

Jesse Lee. Follow along if you do not want crazy

16:30

people telling you what you should think.

16:33

I have a love hate relationship with the story

16:36

because it's got everything we worked on in our first

16:38

two seasons. It's got MLMs,

16:41

it's got wellness supplements. But

16:43

it also has this one other thing that

16:45

kind of powers those things, and

16:47

that's a cult of personality.

16:50

This story takes all the bad guys from all

16:52

of our reporting and rolls them into one archetype

16:55

Americans love for some reason, a

16:57

person who it's hard to tell if they're

16:59

really trying to help people or if

17:01

they just love controlling minds and pocketbooks.

17:05

Maybe I should ask Jesse Lee Ward that question.

17:08

Stay tuned. Who

17:13

knows if the surprise survivor like

17:15

challenge in Columbia will have any lasting

17:17

effect on Bossly's business. It

17:19

got a lot of buzz in that world, so it

17:22

might even help it. And

17:24

Jesse leea is far from alone in this sort of public

17:26

fiasco guru sometimes stumble into.

17:29

Remember Gwyneth and the Jade Egg. I

17:33

mean, if your whole business is like how

17:35

to be above reproach, any

17:37

misstep is closely critiqued. Uber

17:40

famous self help guru Rachel

17:42

Hollis knows this well. You may have

17:44

heard of her New York Times number one best selling

17:46

books Girl Wash Your Face, which is not

17:48

about soap, but about how to make your dreams

17:51

come true through truisms like You're

17:53

in control of your life, and then her other

17:55

book, Girls Stop Apologizing, which is the

17:57

same book. Basically. Her

17:59

latest book, Didn't See That Coming,

18:02

is a departure from the formula. In

18:04

it, she discusses her recent divorce that

18:06

scandalized the self help world. I'm

18:08

not kidding. People were like, how

18:11

dare a life expert get divorced,

18:14

and I didn't see that move as being in opposition

18:16

to the product she was selling. Isn't getting divorced

18:18

a really good example of taking control of your life?

18:21

Apparently not if your idea of a good life

18:23

means everything should go exactly as planned.

18:26

The divorce shocked her fans, her

18:29

husband and their love story was a huge

18:31

part of her business, but

18:33

it didn't derail her career. People

18:35

seem to understand that motivational speakers

18:37

are humans too, and she sold

18:39

millions of copies of that book. But

18:42

about a year later, in only forty

18:44

five seconds, Rachel did

18:46

something unforgivable. She posted

18:48

an Instagram video where she talked about some

18:50

criticisms she's gotten around the hired help

18:53

in her home.

18:55

Okay, yesterday I was doing a live stream and

18:57

I mentioned that there's a sweet woman who comes to my

18:59

house twice a week and cleans. She's

19:02

my house cleaner. She cleans the toilets.

19:04

Someone commented and said, you are privileged

19:07

a f and I was like.

19:09

You're right, I'm super freaking privileged.

19:11

But also I work my ass

19:13

off to have the money to have someone come

19:15

twice a week and clean my toilets, and

19:18

I told her that, and then she said, well,

19:20

you're unrelatable. A

19:24

what is it about me that made you

19:26

think I want to be relatable?

19:29

No, Sis, Literally, everything

19:32

I do in my life is to live a

19:34

life that most people can't

19:36

relate to.

19:37

Most people won't work this hard, most people

19:39

won't get up at four am. Most people

19:41

won't fail publicly again and

19:43

again just to reach the top of the mountain.

19:45

Literally, every woman I admire in

19:48

history was unrelatable. If

19:50

my life is relatable to most people, I'm

19:52

doing it wrong.

19:57

This post that she posted

20:00

included hashtags that she added,

20:02

and those hashtags were Harriet

20:05

Tubman, I'm not going to be able to get

20:07

through. This list included

20:09

the hashtags Harriet Tubman, Ruth

20:12

Bader Ginsburg, Oprah

20:14

Winfrey, Frieda, Collo, etc.

20:16

Etc.

20:17

Et Malala.

20:18

She definitely added Malala, having

20:32

amassed an enormous following through selling

20:34

herself as just like you and me only

20:37

doing everything the right way. This

20:39

whole I don't want to be like you normal people

20:41

at all. Actually, thing was a slap in the face

20:43

to her fans. Still,

20:45

if we were to go back in time before that misstep,

20:48

you got to admit, Rachel tapped into

20:50

something, something that undergirds

20:52

what most other self helpers and life coaches

20:55

believe, and that is that we live

20:57

in a meritocracy, and

20:59

that capitalism is a reward system more

21:01

than anything else. The people who

21:03

work the hardest, never mind if that work

21:06

is simply making an endless supply

21:08

of Instagram videos, The hardest

21:10

workers, at least according to themselves, should

21:12

reap the biggest rewards. Wealth

21:15

and health should be bestowed upon those of us who

21:17

at least feel like we're putting in the most effort,

21:20

right. I mean, why

21:22

would books like The Seven Habits of Highly

21:24

Effective People or Think and Grow

21:26

Rich be nationwide best sellers for decades?

21:29

Now?

21:30

Why do we keep needing people like Tony Robbins?

21:32

For example?

21:34

What's ironic is when you interview

21:36

people that make at least seven or fifty thousand a year, right

21:38

just under a million, eighty percent

21:41

of them say they'll never retire. When

21:43

you interview people that make a very little amount of money, they

21:45

all talk about want to retire, and the people who do

21:47

retire say they'll retire after seventy five, like she

21:49

has. The real goal is not to have to

21:51

work. If you don't work, you

21:53

will start rating mad because we all need to be productive

21:56

to feel a lot.

21:57

Mel Robins no relation.

22:00

So what happened for me is I invented a hack,

22:03

a brain hack. It's the stupidest

22:05

thing in the world, and it turns out that

22:07

it's actually tremendously profound

22:09

and powerful at a neurological level

22:12

and at a scientific and a psychological

22:14

level. When I invented it, I had no clue

22:17

what I had invented, and it took me

22:19

about three years from the moment that I invented

22:22

it to actually realize that, holy

22:24

shit, I think I've discovered the secret

22:26

to changing anything.

22:30

Or Stacy or Kevin or Jerk

22:33

or Kelly or Kim or Daniel, who,

22:35

according to Google, are all life

22:38

coaches in my area with

22:40

the last name Robins,

22:42

Brene Brown, sus Orman, eck

22:45

Art, Toll our household names. At this

22:47

point, people we turn to

22:49

for advice on how to live,

22:53

and there are plenty of celebrities who frankly

22:55

have no business telling us how to live,

22:58

but they're getting in on the game.

23:03

By now.

23:05

Here's babies. Thank

23:08

you.

23:11

All you of two.

23:13

Million, have you

23:17

you had a choice?

23:18

You ain't got to be here. If you're

23:20

doing whatever you do every other mondy

23:22

here any other time, but you're.

23:24

Not, you're here. This

23:26

is a recording of a live event from the

23:28

Art of Living, a brand new life coaching

23:31

program from Matthew McConaughey.

23:33

It was a virtual live event, so

23:36

that cheering track isn't real.

23:41

Soho, what

23:44

am I doing here?

23:46

I think we're all trying to figure out the riddle

23:49

you put some rhyme to the reason

23:52

and answer the bigger existential

23:54

question of what.

23:56

The hell are we doing.

24:00

Here in this life that we're

24:02

living.

24:04

In this life that sometimes we feel like we're

24:06

not living at all?

24:13

All right, all right, all right. I

24:15

could listen to this nonsense all day, and

24:17

I did. It's silly but also

24:19

enchanting. What if we really

24:22

do live in a world where Matthew

24:24

McConaughey holds the secrets to happiness

24:26

and success? That would

24:28

be awesome, as JRR.

24:31

Tolkien made Samwise Gamg say

24:33

in Lord of the Rings, where there is life,

24:35

there is hope. And Tolkien

24:37

said another thing, a single dream

24:40

is more powerful than a thousand realities,

24:43

except he didn't say that. It

24:45

was just some copy that was put on a movie poster

24:47

for the Lord of the Rings animated film, and then everyone

24:49

thinks that he said it, but he didn't say it. Was just like the advertising

24:52

company or whatever whoever put the movie up. Hoping

24:57

and dreaming for a better life is just part

24:59

of who we are and who Hobbits

25:01

are. And claiming to have the secret

25:03

to achieving those hopes and dreams and selling

25:05

that secret for a premium is also

25:08

who we are. I should know. I

25:10

used to have an advice column this

25:14

season on the Dream We're going to figure out why we're

25:17

all so desperate for someone to tell us how to

25:19

do life. I'm not talking about

25:21

therapists or financial advisors or

25:23

you know, like actual teachers. I'm

25:25

talking about these general life coaches, self

25:28

proclaimed experts that say you're the only

25:30

thing standing in the way of your own success.

25:33

These are the people who rise so high

25:35

in the MLM pyramid that they fly out the top

25:37

of it, selling their perspective on

25:40

everything you need to change about yourself. Why

25:42

do they do it well? In this industry,

25:45

Unlike multi level marketing, there's

25:47

actual money to be made. We

25:50

spend three billion dollars a year

25:52

on people we think can show US how to be better

25:54

people, not therapists, gurus,

25:57

experts, life coaches. If

26:00

you hire a business coach, they promise

26:02

you can expect a sevenfold return

26:04

on your investment. A shit you not. There

26:07

are love experts, parenting coaches,

26:09

college admissions coaches, personal trainers.

26:12

There are even life coaches that are death coaches.

26:14

They'll help you have the very best death

26:16

ever. The number of life coaches

26:18

in the US has doubled over the last ten

26:21

years, from around ten to

26:23

twenty three thousand, and that's only

26:25

counting the ones who get certified, which

26:27

is not a requirement anyway. There's

26:29

no standardized curriculum, no test,

26:32

no license you have to get. How does

26:34

one figure out they'd be good at helping other people

26:36

figure out how to be better people. Who

26:39

is privileged enough to hire a personal

26:41

cheerleader? And are they the people who really need

26:43

it? What is it about the American

26:46

Dream that says, try harder in

26:48

these certain ways, to wake up every morning

26:50

as the best version of yourself, and you

26:52

will reap unimaginable rewards.

26:55

We're going to find out this season on The

26:58

Dream.

27:01

Okay, so I've been shopping for a life coach. I

27:04

don't know how you shop for a life coach. I'm

27:06

going to ask you that because I still

27:08

am not sure what I life coaches. I used

27:10

Google. First of all, it's the

27:12

place to be at Google Best life

27:14

Coaches in Los Angeles. Location

27:17

not an issue for me for a limited amount

27:19

of time. All right, So this

27:22

is yelp's number one life

27:24

coach in Los Angeles. Uh

27:26

oh, I just saw something I don't like.

27:28

Well, let's just watch the video.

27:30

Okay, what's

27:33

up.

27:45

If you love this show, consider subscribing to Pushkin

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