This week we are joined by Alicia Yaffe, Senior Vice President of Catalog Development and Marketing at Warner Music Group Catalog. Alicia shares the winding road that took her from concert booking and event planning in high school and college to handling the marketing for iconic legacy artists and leading the marketing campaign to celebrate Otis Redding's 80th birthday all year long. We get to learn about upcoming collaborative album releases, curated playlists, and discover why Cigarettes and Coffee is Alicia's favorite Otis Redding song.