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FreeWheel: Brands Finally Get The Benefits of CTV, But What's Next?

FreeWheel: Brands Finally Get The Benefits of CTV, But What's Next?

Released Monday, 30th May 2022
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FreeWheel: Brands Finally Get The Benefits of CTV, But What's Next?

FreeWheel: Brands Finally Get The Benefits of CTV, But What's Next?

FreeWheel: Brands Finally Get The Benefits of CTV, But What's Next?

FreeWheel: Brands Finally Get The Benefits of CTV, But What's Next?

Monday, 30th May 2022
Good episode? Give it some love!
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On this week's episode Stefanie Briec, FreeWheel's director, head of demand sales, says brands are finally on board with CTV but now the challenge is getting advertisers to understand targeting and measurement.

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The Drum TV Talks

Each week media editor John McCarthy and reporter Hannah Bowler will be joined by decision-makers, media owners, and adtech execs shaping The Future of TV. Through one-on-one interviews and panel discussions, The Drum TV Talks takes a deep dive into the TV ad sector's challenges and innovative solutions. Our esteemed guests will explain the industry in a simple and accessible way to help marketers get to grips with the rapidly changing Future of TV.

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