In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ben Standahl, Former Director of Engineering at Peloton Interactive, to discuss the brand’s approach to eCommerce. Join them as they delve into the importance of well-functioning websites for considered purchases, including how to explain abandoned carts and user sessions; highlight the challenges of utilizing AI and ML today; and dip into the potential of new technologies to aid in the brand’s current focus on improving customer experience across platforms.