In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ricardo Ribeiro, Lead/Group Product Manager at Continente.pt. Together, they delve into the importance of structuring a product strategy that aligns with business and customer needs, adapting to market changes, and the challenges of steering a traditional retailer towards a digitally focused model. They also discuss fostering alignment between front-end and back-end teams through defined product strategies, team missions, and contextual information.