Customer journey mapping is all about evaluating consumer/company interactions, an eye toward making improvements and providing the best possible experience. While typically associated with customer relationship management (CRM) software, that same methodology can help companies alleviate enterprise content management (ECM) pain points and improve efficiency, according to ECM expert Geoff Bock.
In this ECM Spotlight podcast, Bock discusses the value of mapping worker experiences with ECM software, saying it can provide a more frictionless experience in the workplace.

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