The proliferation of mobile devices is driving Web experiences to become more intuitive and interactive.
In this ECM Spotlight podcast, content management expert Geoff Bock explains how location and other contextual factors can fuel more meaningful mobile interactions.
“There will be many activities we will be involved in to create these ‘micromoments,'” Bock said. “To identify just when something important is happening, then push an alert to let people know that something important is happening. And when you get an alert, you want to be able to dig in and get more information.”

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