Social media can help stir digital presence and online exposure, but many organizations find that their social presence is really about enhancing exposure in the physical world as well. In today’s world, that can mean responding to Justin Bieber on Twitter and then watching it go viral.
In this ECM Spotlight podcast, John Yembrick, who heads social media at the NASA space program, talked about bridging the gap between the organization’s presence online and its physical presence. And about the time a Twitter conversation with Justin Bieber helped NASA earn some new fans.

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