In a world dominated by technology, content, and limited attention, it's an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good!

About Your Host:Caroline Crawford helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks.

About Cultiveight CommunicationsCultiveight Communications is a marketing catalyst for growing businesses. We provide integrated marketing solutions designed to revolutionize the traditional agency model for businesses at critical growth phases without the resources for an in-house marketing team. Our approach is nimble and client-centric, operating as an integral extension of our clients' teams, tailored to accelerate growth and achieve specific milestones.

Learn more at www.cultiveightcommunications.com (http://www.cultiveightcommunications.com) 

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