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#155: UMEK on Losing Fans By Selling Out & Starting A Scene from Scratch

#155: UMEK on Losing Fans By Selling Out & Starting A Scene from Scratch

Released Friday, 6th August 2021
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#155: UMEK on Losing Fans By Selling Out & Starting A Scene from Scratch

#155: UMEK on Losing Fans By Selling Out & Starting A Scene from Scratch

#155: UMEK on Losing Fans By Selling Out & Starting A Scene from Scratch

#155: UMEK on Losing Fans By Selling Out & Starting A Scene from Scratch

Friday, 6th August 2021
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Courses → https://edmprod.com/courses

This week, UMEK sat down to chat on the EDM Prodcast.

UMEK is a techno producer/DJ from Ljubljana, Slovenia who has been a scene staple for nearly 3 decades. Over the years he has moved from the classic techno sound, through to tech house, and then back to techno with a distinctly dark and melodic sound.

We dive into how moving genres and selling out was a bad move for his career, and that having a core fanbase is important. As a result, UMEK has side projects such as Zeta Reticula which allows him to explore other sounds without compromising his main project.

We talk about how he almost exclusively uses software for UMEK tracks, and why he got rid of over 20 synthesizers in favor of synths like Serum.

UMEK discusses his writing process and that he doesn't overthink the story behind a track - he just writes music that he thinks will sound good in his sets. He also describes how his DJ sets are a sprint rather than a marathon.

Cryptic Speech EP → https://www.beatport.com/release/cryptic-speech-ep/3337925The Thrillseekers - Synaesthesia (UMEK Remix) → https://www.beatport.com/track/synaesthesia/15399183Viberate → https://www.viberate.com/Show notes → https://edmprod.com/episode-155

Connect with UMEK:Facebook → https://www.facebook.com/umek.siInstagram → https://www.instagram.com/umek_1605/Soundcloud → https://soundcloud.com/umekSpotify → https://open.spotify.com/artist/5Hini2nQyoglzpdKe41cZt?si=7hZEpRmbT4u2eoLOE5GJZw&dl_branch=1

Timestamps:0:00 Intro3:09 Interview Start & Background6:23 Accidentally Moving Into Tech House12:40 The Value Of Side Projects16:04 Switching To Software from Hardware23:06 Hardware is Different, Not Better26:05 Good VSTs are Enough To Make Good Music27:10 The Main Reason You Shouldn't Hoard Free Plugins28:24 Using Logic Pro X30:15 Switching Your DAW Takes A Long Time32:05 Loudness & Limiters33:42 Mastering Tracks for 160537:09 Why You Should Know How To Master Yourself42:07 Going From Releasing A Lot To Fewer Releases47:08 Cryptic Speech EP & Not Overthinking The Story Behind The Music51:56 Detaching From Your Music55:50 Success On Beatport01:01:07 Should You Invest In All Platforms?01:05:11 Viberate & The Future of Music Analytics01:08:25 Spotting the Buying Of Fake Plays & Likes01:10:32 What UMEK Looks to Sign An Artist

EDMProd:Website → https://edmprod.comInstagram → https://instagram.com/edmprodgramFacebook → https://www.facebook.com/EDMPsiteSoundcloud → https://soundcloud.com/edmprodSpotify → https://sptfy.com/edmprod

Aden Russell (Artsea):Instagram → https://instagram.com/iamartseaFacebook → https://facebook.com/iamartseaSpotify → https://sptfy.com/iamartseaSoundcloud → https://soundcloud.com/iamartsea

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