Veteran, new and aspiring executives need methods to be successful in their organization. There are 1000s of leadership podcasts, videos, blogs, and articles but few authors address what to do or how to do it.

We have witnessed many executives who are efficient (doing things right), but few executives are effective (doing the right things). We believe this is misguided and aim to remedy the shortfall with executives.

This is the 34th episode of the Effective Executive podcast. In this episode, Tripp Babbitt discusses the importance of building a customer creed for your organization.  Download our Effective Executive Starter Kit.