Instagram. We all faff around with it. But can you actually leverage your Instagram following to make sales? You certainly can. But only if you're clever about driving people to your email list. So if you want to find out how to use Instagram to successfully grow your email list, Helen Perry spills all the secrets for us today.

You just don't want to miss this episode (and Kennedy's mind explosion!).

Ready to become Insta famous?

Well, we are!

SOME EPISODE HIGHLIGHTS:

(2:45) Two lies a truth. Did someone say something about STIs?

(4:50) Is Instagram still a place where you can grow an engaged audience?

(6:32) Why you can't afford to 'abdicate' on your audience.

(9:50) Where and how you should tell your audience on about your email list.

(10:48) The type of Instagram content that gets people's attention.

(12:28) The mindblowing truth about the Question Sticker.

(14:17) How to properly use your link in bio to grow your email list.

(15:30) How to create urgency for people to join your email list (and Kennedy's mind explosion!)

(17:28) How often you should ask for people's email address on Instagram. (19:22) Subject line of the week - Helen style!

Are Instagram and email marketing a match made in sales heaven?

With close to 14k Instagram followers, former BBC Radio One Helen Perry helps people build an Instagram following and make money from social media. Because guys, it's really not just about looking lovely and having your ego stroked. It's about selling, right?

The great news is that if you have an Instagram audience it's absolutely possible to leverage it to support your business. But, Helen says, you've got to be intentional about what you do and have realistic expectations. Because the platform has its limitations when it comes to how well people are going to get to know, like, and trust you, and how much of your content they're going to see.

But the place where you can really get your audience's attention is their inbox. Once people give you their email address, they're more committed to you than someone who just follows you on Instagram. These are the people who will spend money in your business.

So drive your Instagram audience to your email list. And keep plugging on and working on this because the minute you start neglecting your Instagram community, your engagement will drop. And you don't want to undo all your hard work, do you? We love that Helen even has a name for this - 'social media abdication'.

How to use your Instagram profile to grow your email list, Helen Perry style

First thing first, create a great offer for your audience.

Simple, right?

What does your audience love about what you do? What are they interested in? And what do they want more of?

For Helen, it's her weekly newsletter, which she sends out every Friday, packed with tips and inspiration for people who want to build an online profile to promote their business. And because the newsletter goes out every week without a fail, Helen gets the chance to talk about it all the time - to create that sense of urgency that prompts people to join before Friday so they can get all the good stuff in their inbox.

Isn't that pretty great?

So create a lead magnet or some sort of incentive to encourage people to give you their email address. But remember - it has to be valuable to them!

How to drive your Instagram audience to your email list

So how and where do you ask your Instagram audience to give your their email address?

The best place to do this, according to Helen, is Instagram Stories. Here's where you can...