I came across an article about an innovative leader Carl Braun. What interested me was his approach to communication. Braun believed that the way people communicated was a reflection of their thought processes. To change how someone thought, they needed to change how they wrote and spoke.

Many people make the mistake of writing to sound intelligent rather than writing to be useful. This approach can significantly diminish the impact of one's message. The more difficult it is for people to understand, the less likely they are to engage with the message.

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