The goal of the Emerging RIA podcast is to shine a light on marketing strategy for RIA firms, helping financial advisors focus on the bigger picture of what marketing can help them accomplish. So while we don't want to get too entrenched in discussing only marketing tactics and hacks, we'd be remiss not to do an episode on local SEO. 

So why do we feel local SEO is important for financial advisors looking to grow? Dan, the host of the Emerging RIA Podcast, got his start in financial advisor marketing at an independent RIA that he helped grow to over a half-billion dollars in AUM in his time there. And local SEO was a key component in that RIA's growth (not to mention SEO, more broadly, with niche content). Instead of doing outbound work to generate prospects, local SEO helps your financial advisory firm capture people who are intending to explore or use the service you provide.

Local SEO success depends on myriad factors like the size of the city or region you're based in, how high your site ranks for those local searches, and the psychographic factors of consumers in your area, to name a few. But the bottom line is that there are people in your area searching for your services. If you haven't optimized your website for local SEO, then you're missing out on being a part of those search results for potential paying customers. Even landing one $250,000 client from local SEO in a year would be several thousand dollars in revenue.

In this episode, a local SEO special, Dan dives into the basics of local SEO, tools you can use to help with local SEO, what to think about before implementing SEO tactics, and more. 

For more on the SEO tools Dan discusses in the episode, check out the link section below. 

• Semrush - https://www.semrush.com/
• Ahrefs - https://ahrefs.com/
• Google Search Console - https://search.google.com/search-console/about

If you have any questions about this episode, or if you have topics you'd like us to cover in future episodes, send us an email at [email protected].

LINKS

Watch on Youtube — https://youtu.be/K_sVjblL6D0
YouTube Channel - Marketing Strategy for Financial Advisors: https://youtube.com/@emergingria
Facebook Group - Advisor Marketing Forum: http://bit.ly/3XwHL7q
Financial Advisor Marketing Assessment: https://bit.ly/3YF63MD
Contact Us: http://bit.ly/3GJ5M5h

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