Engenius
The Engenius PodcastEpisodes
Episodes of The Engenius Podcast
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If you had to choose the top 4 things to tell people about your industry, what would they be? Our podcast is taking a hiatus for a little while, but before we go on break, we wanted to leave you with Marketing's Fantastic 4. In our latest po
In our latest podcast, we’re discussing an ever more pressing topic: marketing during a recession. How do you plan well to market amidst an impending economic downturn? Should you cut your marketing spend? The answers, backed by Harvard data
You know you need a website, but what needs to go into it? How do you appeal to your user while still meeting your company’s needs for website functionality?In our latest podcast featuring Director of Accounts, Kory Radford, we discuss the pow
In our latest podcast, we’re diving into the buyer’s journey--that epic (or sometimes brief) journey that every buyer takes before committing to buying your product or service. Why is it important to think about? Because knowing how your buyer
Everyone says social media is the place to be, but defining best practices for your organization can be difficult. What channels should you be on? What content is important? How frequently should you be posting? The questions seem endless. In
In Part I of our All About Google Ads podcast series, we took a dive into the basics of Google Ads and the overall digital advertising space. But how do you know if the ads you're running are working? How do you know if you're seeing a return o
We brought you 7 trends in January covering everything from work from home to local SEO and the Metaverse, but which trends have taken off and which are declining? More importantly - which of these trends is best for your business? That's what
Google Ads may seem simple up front, but they've evolved into a rather complex form of advertising. It’s safe to say that anyone engaged in marketing in this day and age should have at least a basic understanding of Google Ads.In our latest po
Few things in the world stay constant and Search Engine Optimization (SEO) is one of those things that just keeps changing. Since search engines first came about, SEO has continued to shift from one direction to another seemingly at the whim of
The world is upside down, crazy things are happening, and uncertainty abounds. In an age that seems “crazy town banana pants,” how do you respond and set your small business up for success in marketing, sales, and more?Listen in as, in a turn
Investing in a website is like buying a car - it's a pretty big decision for most people. Do you need a new car or can you take your current one to the shop and get it working like you need it to?No, this isn't a car podcast. Instead, it's a
A few casts ago we talked about 2022 trends in marketing - the development of the crib economy was one of them. Our habits as people have changed over the past two years and Covid-19 has served as the impetus for countless people to move states
Believe it or not, your website is like a car. If you don't keep it maintained, it will eventually break down. But what's considered routine maintenance for a website? And what should you expect from your website provider or your internal team?
Marketing continues to evolve at a rapid pace but what are the trends we need to be aware of to see success in 2022? In our most recent podcast, TJ Deluccia and Samantha Wagner join CEO, Chris Manley, in discussing the top 7 digital marketing
Marketing has changed so much. Where is marketing today and what are some of the biggest industry shifts we've seen in the past few years? In our first-ever solo-cast, Engenius CEO, Chris Manley, walks through how we got to where we are today.
Working with marketing agencies can sometimes feel like you're figuring out more answers to questions you never knew you had. This podcast, themed after the 12-days of Christmas, will help you anticipate those complicated questions while also h
Some marketing can be done overnight, but most of it takes time. Why is that?Helpful for creatives and directors alike, our newest podcast, featuring Engenius’ Director of Production Molly Willette-Green and Engenius CEO Chris Manley, delves
Building a brand new marketing budget is one thing.... but revising and refining an existing budget between years is a whole different story.In part 2 of our budget series Engenius Director of Accounts, Kory Radford, and Engenius CEO, Chris Ma
Whether you do it far in advance or on the fly, every business has to have a plan for marketing. That plan involves some cost. How do you plan for those costs and how much should you spend on various marketing initiatives? That’s where building
We know people are making Google searches. But should you invest in SEO for your business? Like many marketing decisions, there isn’t a straightforward answer, but there are a few things you should consider to help you make the best decision.
Whether your marketing is in a rut or you think it’s going great, you’re probably missing the opportunity for new leads. To get those leads you must venture into the unknown. Marketing experimentation is our topic in this podcast and it’s wort
Updating your website may not be an option because of your budget, timeline, or any other number of reasons, but you want to make some changes now to hold you over in the interim. What do you do? How do you prioritize what changes need to be ma
In the field of Marketing, it's possible to find a metric for everything. But which of these metrics actually matter and how can you sift through 1,000 points of data to answer the most important question of all: "Is my marketing strategy reall
Are Marketing and Sales actually connected? That's an age-old question and sure, they are, but how? In this episode of the Engenius Podcast, we sit down with Engenius's own Director of Sales and Marketing, Kory Radford to learn a little more ab
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