You’ll learn how Bob Melone’s team and the systems they have in place increase close conversions and referrals from past clients and partner Realtors. Bob believes that being uncomfortable in business is a good thing, because it means growth. You’ll also learn how Bob revives past leads and converts past clients by keeping in touch regularly.

OUTLINE-The systems and “white glove” service Bob’s team uses to convert at a high level and keep in touch with clients-Why communication and service are the two game-changers for mortgage professionals-Getting leads from Realtors and getting leads back-Why he uses professional videos and personal letters to constantly touch his database with drips-The importance of faith and being uncomfortable when growing your business-How Bob limits mistakes when hiring employees and how he keeps them accountable

SUMMARYBob Melone entered the mortgage industry in the sub-prime era when anyone with a pulse could get a mortgage. Not that the industry has tightened up, Bob says it’s more important than ever to have systems in place for your business. Bob discusses why attitude is so important in winning new business and the challenges of hiring the right employees.

RESOURCEShttps://www.linkedin.com/in/bob-melone-a38750ahttp://www.radiusgrp.com/about-us-financial/our-mortgage-team/

ABOUT THIS PODCASTAre you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You’ll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com.

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///The Entrepreneurial Professional Podcasts

Meet Your Host:
Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview.

Meet Your Producer:
Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software.

Want to Be a Guest?Email us at [email protected]

About Vyral Marketing
Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.