Welcome to The Entrepreneurial You podcast, hosted by Heneka Watkis-Porter, the Jamaican podcast Queen, Author, international speaker, coach, and entrepreneur. Each week I feature a global, high-impact entrepreneur and leader to motivate, inspire and educate peak performers about international best practices to help their business scale and grow. Want to unleash the entrepreneur within you? Keep listening! When you are through listening, head over to henekawatkisporter.com for more episodes, blogs, and other useful content.

In this episode, we are joined by Matthew Woodard to discuss using search engine optimization to drive traffic and have massive growth.

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust. SEO is good for the social promotion of your website. SEO is important for the smooth running of a big website. The majority of search engine users, more than 70% are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS).Click To Tweet

Tune in to this episode to learn how to increase your website traffic and your sales!Here are three reasons why you should listen to the full episode: 

Learn how to increase your website traffic and sales. Discover what problems your website has and how you can fix them. Learn about what is missing from your website. 

Resources

To find out if your website has issues with low speed, check out this website at https://batchspeed.com/If you are ready to take the next step to fix the problem you identified, check out this website at https://nitropack.io/If you want to learn how to increase traffic to your website check out Matthew’s website at https://www.matthewwoodward.co.uk/quick-win-seo/ - you’ll get a free copy of his internal SEO tool and step by step tutorial videos.Want to learn a  strategy that Matthew has been using to build links, traffic, and authority with great success across the past 18 months check out his website at https://www.matthewwoodward.co.uk/seo/link-building/podcast-jacking/. If you want to learn how to automate podcast bookings, check out this website at (provide the link that was sent in the chat during this episode)

Episode HighlightsMatthew Shares His Story- Matthews shares that he was always that kid that was trying to sell you something that you didn’t want. He mentions that he’s always had that entrepreneurial spirit, from washing cars to selling candy at school at high prices. All throughout his school years, he was naturally interested in the internet and building websites. He mentioned that at the age of 11 years old he did not have the full vision to build Youtube. Then he moved to jobs where he did supermarket and warehouse works. He ended up in the corporate world where he mentions that he had some great successes- where he was able to utilize all of his skills he acquired growing up. He shares that he was lucky to step into the corporate world with his level of web knowledge as that had been a continuous advantage for him. How Can I Increase My Website Traffic and Increase my Sales(Identify The Problem)-

The first thing you need to is to find out if I have a problem- what you will need to focus on is web speed- how fast your website loads. If your website is slow, it then leads to lower conversion rates, lower average order values, and lower revenue per visitor. However if your website is fast, higher conversion values and higher values for revenue generated per visitor. Matthew shares that for about three years Google has made site speed a ranking factor and will improve on that in May with what is called “core web vitals update”- in other words, if your website is slow then you are going to suffer but if your website is fast then you will benefit from this. He also points out that website speed is 90%-95% of the issue that websites he review...