In this episode, executive director at Post Growth Institute, Donnie MacLurcan shares his book, How On Earth: Flourishing in a Not-for-Profit World by 2050. This book is about understanding the Profit and Not For Profit (NFP) establishments. Maclurcan talks about how NFP enterprises/business out preform profiting business. Maclurcan explains how the NFP model enables growth for human need, reduce consumption, and reduce taxation. This is a great book for entrepreneurs and business leaders who want to understand Not For Profit business models.