This week on The EnTRUEpreneurship Podcast, Wes interviews Merrily Orsini, President and CEO at corecubed — a company that offers marketing services to home care and aging care businesses. Corecubed, which was founded in August 1998, has received countless awards for its work, including a mountain of Aster Awards for excellence in healthcare advertising. Orsini herself has also been personally recognized for her accomplishments, culminating in 2017 by a Lifetime Achievement Award at the Stevie Awards for Women in Business.

The secret to Merrily’s personal and professional success has been her remarkable ability to always think one step ahead. Or two steps. Or, honestly, ten steps. In the early- to mid-90s as Merrily was laying the foundation for her successful career, she was investing time and effort into incorporating technology into her processes — an investment that has paid off dividends in the long-run. On the podcast, Merrily explains her uncanny knack for keeping her eyes firmly planted on the future while she walks through her entire career journey, from past to present.

The EnTRUEpreneurship Takeaway:

“I’m always 20 years ahead of where I should be."

“I have the capacity to never really see things as they are today. I’m always seeing things positively and in the future."

“The talent is the reason why I started my company virtually, and that has maintained. I still look for talent. When geography is not an issue, you can find the best talent in the world."

“It doesn’t matter what your revenue is; what matters is your profitability."

“Today, we have more junior managers that are being trained, and that’s the key to being able to grow."

Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:17: Merrily walks through her earliest years and how her mother’s positive influence had a profound impact on her career trajectory.

8:10: Merrily explains how she began her first business and how being an early adopter of technology set her up for long-lasting success.

13:19: Orsini describes a moment in her entrepreneurial journey when she learned an important lesson about financial success.

15:54: Orsini explains the driving factor behind leaving her elder care business to start her next (and current) endeavor, corecubed.

18:53: Merrily discusses the idea behind starting corecubed and how she became a thought leader years before thought leadership was an actual marketing strategy.

28:06: Orsini shares some of the hardest lessons she had to learn in starting corecubed.

29:00: Orsini explains how she found her first customers and how these clients remain with corecubed to this very day.

31:38: Merrily discusses the time she knew that corecubed was beginning to be an autonomous business that could run on its own, apart from her hands-on leadership.

32:37: Orsini describes corecubed today and how the company has received an unforeseen boost due to the global pandemic.

36:14: Merrily shares some important advice for any company leader.

Bulleted List of Resources —

Merrily Orsini

-     Personal Blog

-     LinkedIn

corecubed

-     Company Website

-     LinkedIn

-     Twitter

-     Facebook

-     YouTube

Help Choose Home podcast

-     Podcast Website

-     Twitter

-     Facebook

-     YouTube

-     LinkedIn