Brian says building business culture is neither costly nor expensive! An entrepreneur and author of “Driving to Perfection: Achieving Business Excellence by Creating a Vibrant Culture,” Brian shares robust, pragmatic experiences and tips for building business culture. After 25 years in business, he’s says forget the happy talk. Forget the signs on the wall. He goes beyond theory and puts culture in context of walking the walk every day. Culture is built on core values that never can be compromised as a leader. Brian discusses treatment, transparency and trust. People don’t leave companies. People leave people. If you destroy trust, all else is lost. As the leader, you must live it and over time others will follow your lead. It’s a never-ending quest that requires constant, clear communications and simple processes teams can follow to ensure the same outcome every time. From hiring to managing to execution, it’s all about culture.