What is brand? What is branding? Why does it matter?

This episode of the Everybody Brands podcast is Part One of an extended conversation with Andy Starr, Managing Partner of Level C.

“We believe that the brand is defined by and owned by you. Branding is what we do what I as the owner of the business, it's what I do to influence you.”

Andy Starr is the managing partner of Level C, an education program teaching principles of modern brand to business professionals.  Andy co-founded Level C and with international brand expert and author Marty Neumeier.

Andy calls himself a "provocateur-for-hire" at the intersection of education, business, and brand. He helps clients outmaneuver competition and conditions in their markets, and make marketing|advertising|PR|content work better, land stronger, and drive real results. 

Because he's a provocateur, you can understand why I invited Andy for a conversation about brand and business on the Everybody Brands podcast.

• LevelC.org
• Andy Starr on LinkedIn

Brian Sooy is the only dual-certified Level C Brand Strategist and StoryBrand Guide. He is the author of multiple books on brand, communications, and culture, and the agency principal of the Aespire Brands Agency.

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