Welcome to another episode of The Fair Chase Podcast! 

Today, we talk with Dillon Deitz about how he built his brand, great hunting stories, victories, cool gear,  mistakes, and lessons learned. 

Here's what we discussed: 

• Dillon’s journey from trying to present himself as a "badass hunter" to embracing his love for hunting and humor.
• The concept of what makes someone a "good hunter" and the pressure of comparing oneself to others on social media.
• The idea that hunting should be fun and not overly serious.
• Experiences of missing shots and making mistakes in hunting, and how those moments can be valuable learning experiences.
• Dealing with criticism and negative comments from hunters on social media.
• The humor and fun in posting hunting-related content and how it can lead to engagement and growth.
• The butchering process and the enjoyment of processing meat with friends.
• Dillon’s brand was initially built around his inability to kill an elk, but he finally succeeded! 
• Discussion of hunting on private land in Montana compared to the challenges of finding private land to hunt in Michigan.
• Anticipation for new hunting gear releases in the coming year. 
• Information on how to find the guest on Instagram @dillondeitz and the upcoming launch of a YouTube channel.

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