Video version https://youtu.be/6cHRwX2MlNc
The days of seeing the role of CEO in manufacturing as a strictly boys club are long past. Join the conversation today to hear how Susanne took the reigns of Obsidian Manufacturing Industries and with the confidence of her team continued its growth and sees great things in their future.
The conversation stops being about female CEOs quickly though and digs into a successful CEO's views of the use of marketing in heavy industry both from the application of internal resources and when it makes sense to seek outside help. The most impactful part of this conversation may get you to rethink marketing for B2B manufacturers beyond the old days of sell sheets and a box of donuts.
It instead focuses on the need for a clear brand story, value proposition, and a total in depth understanding of the true needs, pains, and desires of what potential customers need to solve.
Please let us know your thoughts.
Please also check out
the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/
&
Viddyoze: https://bit.ly/3pujKvh
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