In 2016, the London College of Fashion was looking for someone to lead their brand-new Psychology of Fashion undergrad program. They found the perfect fit in Aurore Bardey, who has brought her considerable psychology experience to an industry hungry for a better understanding of the inner workings of today’s fashion consumer.  

Highlights:

• Counteracting the negative aspects of the fashion industry with “positive fashion”
• “Is yellow really the happy color?” A proper answer to a (deceptively) simple question
• The surprising (and perhaps counterintuitive) role fashion plays in the queer community
• Insight into a key difference between the best and worst brands on the market today (one that has nothing to do with product)