11Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they have teamed up with well-known luxury brands, including Dolce & Gabbana, Diane Von Furstenberg and Marc Jacobs, to offer their customers beautiful clothing in sizes 12 through 24.

• How 11Honoré used an “obvious” void in the market to create a brand that attracts exceptionally loyal customers.
• Thoughts on how the curvy fashion market has changed over the years as more fashion choices are made available to this segment.
• We discuss two objections common to customers in this market segment… and how 11Honoré was able to overcome them in a respectful way.
• The benefits of building a personal relationship with your customer base.