Kristin shares her journey from “hustle to flow” on building a successful podcast booking agency. Once Kristen decided she wanted to be a podcast guest, she sat with the idea for six months before her team got busy and laid the groundwork for her. While her goal was to serve a community, she found that being a podcast guest was an excellent marketing opportunity as well.Once her team developed the SOP for Kristen being a guest on a podcast, it was natural to use the same SOP for her clients. Kristen had found her niche.With expert commentary from Dijana Llugolli, join Kristen as she takes you from “hustle to flow” on her journey to owning a successful podcast booking agency. Kristen’s philosophy of “work less, make more” paves the way to allow her team to do the administrative work, while Kristen focuses on the overall vision.You will learn about PR prep for a podcast appearance, narrowing down your offer, and writing a marketable pitch. You will also learn about three conversations to employ during your guest appearance: transformation story, case studies and methodology. But it doesn’t end when the podcast is aired - you also need to be vigilant with your follow-up and continue to build the relationship. As Kristen says, “find them, pitch them, keep them.”