0:16

What's up everybody ? Welcome to the Mark Herbert podcast

0:19

. I'm so pumped for

0:21

today's episode Like

0:23

this lady is so cool . I've just

0:25

recently gotten to know her and I've always seen

0:27

her around online . We kind

0:29

of met for the first time like two or three months

0:31

ago and we were kind of like

0:33

why in the hell have we never met before

0:35

?

0:36

I know , like we hugged each other , like

0:38

we've known each other for years .

0:40

Yeah right , Exactly So I'm excited to

0:42

have Julie Birken . What's happened ?

0:45

I love it . Thank you so much . I appreciate

0:48

it . Happy to be here . I think you're

0:50

amazing as well , so thank you .

0:53

Well cool . So I , like I was telling you before we

0:55

came on , like I just love to get on and talk

0:57

marketing So real quick , like maybe

0:59

what we can do is just like tell people your story a little

1:01

bit and like you know what

1:03

you've done , but you've had a wildly successful

1:05

business and you know let's

1:08

, let's hear it . Let's hear the the the , you

1:10

know the skinny .

1:12

No problem . So I

1:15

always start back when I say I was , i was a

1:17

corporate America , burnout from

1:19

the ages . Like right after high school I

1:21

got into I had a very

1:23

non-traditional background , didn't

1:26

go away to college , i didn't think college was for

1:28

me , went right into the workforce

1:30

and I just , i love making money . I

1:32

had my first job when I was 14 . My dad's

1:35

company went bankrupt when we were 11 . And I

1:37

remember like all the stress that we had

1:39

going bankrupt and like . So I'm

1:41

like I just want to work , i just want to work , i want to , i

1:43

wanted to help , you know . And then so

1:46

right after high school , i started corporate

1:48

America from about 17

1:50

to 22 . I did go back to night school

1:52

. I did get my bachelor's degree . My husband

1:55

inspired me to do that . He

1:57

asked me if I used it . Okay , that's

1:59

the different subject , right . But

2:02

I bought into a franchise at 22 years

2:05

old and I was able to do that

2:07

because I was just fashion away

2:09

the money I was making from corporate And I'm like

2:12

I hate corporate , i hate this

2:14

, right . And then I jumped

2:16

into franchising because why not own my own

2:18

business ? And so I opened up my first Jimmy

2:20

John sandwich shop at 22

2:23

.

2:23

Yes , That's awesome .

2:24

Yep , i did , and then I

2:26

bought into another and then I bought

2:29

into another , so I was supposed to have three locations

2:31

. After two , i was done . I'm like . I

2:34

was there morning , noon and night for

2:36

years And I was a young owner . So

2:38

I had these people that were looking at me more

2:40

like they're my best friend instead of a boss

2:42

, which was a little difficult . So

2:44

I had to be there a lot , let's just say that . And we

2:47

had like really great , profitable

2:49

stores after about 10 years

2:51

. Got married

2:53

did you know ? pregnant

2:55

They're first born . I'm like I'm done

2:58

, i just want to be a stay at home mom . Here

3:00

I am , 32 years old , sold

3:03

my stores did well , stayed

3:06

home Exactly what the plan was , except

3:08

for I have an entrepreneur spirit

3:10

And I was like , after Austin was born , I'm

3:12

like , okay , this is great

3:14

.

3:14

It's so hard to push that down .

3:16

I know I'm like I'm steering at four walls

3:18

, i'm watching you know , sesame

3:21

Street or whatever it was back then , and I'm like , oh

3:23

God , i need to do something . I still wanted

3:25

my own money . I mean , even though

3:28

my husband has a great

3:30

job , i want it . I own money

3:32

, like I've always been independent , always had

3:34

the entrepreneur spirit , jumped into

3:36

direct sales , thought , hey , I could do this . You

3:39

know , on the side did really well , but

3:41

I was gone nights and weekends , hated it . I

3:43

wanted to be home with my baby and my husband

3:46

, right . And that's how I fell in the

3:48

network marketing . And this was 2012 . I

3:51

just wanted to learn , you

3:53

know what can I do and

3:55

be home . And

3:57

I will say , with

3:59

my first company , i was taught from the get go

4:01

curiosity based marketing . I got

4:03

myself a Facebook page I didn't

4:05

even have a Facebook account

4:07

then And I started to

4:09

just build curiosity and

4:11

posting and all the things we do

4:14

nowadays , except back then it was so

4:16

much easier . You could just put up . I remember

4:18

my first post , i think was like 15 words

4:20

and I had 45 people ask me what I was doing

4:22

And I was like , wow , this is pretty cool . I

4:25

was doing attraction marketing before I even knew what

4:27

attraction marketing was , and so obviously

4:31

, i built that over time and

4:33

, come 2016 , got

4:35

a little bit bored . I did

4:37

build a multiple six figure business , but I

4:39

wanted more . I wanted other income

4:41

streams . I started seeing some companies close

4:44

down and I got very nervous What

4:46

if that's me ? What would I do

4:48

if I lost this income tomorrow ? And

4:50

so I started hearing

4:53

about back then it was

4:55

Periscope or that Facebook

4:57

live was born And I think January 2016

4:59

it came out and I'm like , all

5:02

right , well , i started a fan page , started

5:04

doing videos and , lo and behold , people

5:07

started showing up , a brand , started to create

5:09

And I just , you

5:12

know , and that's the thing is , as an entrepreneur

5:14

, just taking action , seeing what works , seeing

5:16

what doesn't work . You know you could always

5:18

course correct , and I think people forget that

5:20

. And so , anyways , i fell

5:23

into coaching , creating courses

5:25

, building out funnels , starting

5:27

an agency , starting affiliate

5:29

marketing like it just snowballed

5:32

. And then 2020

5:35

, i switched companies . In that timeframe

5:37

as well . I left

5:39

one company I

5:41

resigned due to they were

5:43

trying to tell me what it can , i cannot , can

5:46

and cannot do online , and I was like

5:48

I'm sorry , excuse me , i

5:50

left corporate America years ago

5:52

, like absolutely not

5:55

. But

5:57

the power in that is that I was

5:59

building other income streams . So I was able to

6:01

release a multiple six figure income

6:03

And I said , if I built it once , i

6:05

could build it again and I'll do it bigger and stronger

6:08

. And so that's what I did , and

6:10

I went into a new

6:12

company . I'm still there

6:15

in 2017 . It's

6:17

great , but I still build multiple income streams

6:20

And I

6:22

just think it's really really important , especially in this

6:24

day and age , that one income is not

6:26

going to cut it that much anymore . I'm

6:28

sorry , if you hear my puppies crying

6:30

at the door , you want to come in ? you see your little head

6:32

. That's the coolest part about working from home , though I

6:35

know .

6:37

I was funny . I was doing a training the other day with

6:39

a good friend of mine and we had a whole bunch of people

6:41

on and his daughter's coming in the room

6:43

and he's talking to her while we're on the train . I'm like

6:45

this is why we do it .

6:47

You know , and it's so funny because , like Facebook

6:50

live , i used to be so hesitant because

6:52

I usually , like I don't wear makeup , like even

6:54

though I don't even have a lot on

6:57

, i'm very natural And I just want to

6:59

show up as who I am . But

7:01

I remember in the beginning I was so nervous to

7:03

do it because I was like I

7:06

don't want my kids to come in , i don't want

7:08

the dog to bark , like I was so

7:10

nervous . So I started forcing myself to

7:12

do Facebook lives when I was discussing and

7:14

sweating it feel like yoga classes and stuff

7:17

And like on a walk and things

7:19

like that . And then I purposely started pulling . We

7:22

had a second child landed and I started pulling him

7:25

into the videos and like when

7:27

Lola was a puppy , i'm

7:29

like , okay , this is ridiculous . I have to show people

7:31

that like this is real work

7:33

, like this is life . You're here with

7:35

me , it's okay , Because here

7:38

I am telling people to go do Facebook

7:40

live and don't be there as a new video . So

7:42

you know you almost have to live it

7:44

to then go and tell people it's

7:46

okay if you're dog barks and kids

7:48

and come in .

7:50

So there's one little thing you said and I

7:52

really wanted to key off because I think it's so important

7:56

You made . You said I started

7:58

to do videos and a brand started emerging

8:00

. Yes , yeah , and

8:02

what I think about that is

8:04

so important because I

8:07

talked to some of my students and them is , like what kind of

8:09

a brand should I build To

8:11

me in my mind ? I'm like what

8:14

kind of brand ? like , like you know

8:16

, i'm known a lot for video stuff , like

8:18

, but it's not like I set out to

8:20

like become a video

8:22

guy . I just started sharing

8:24

with people what I was doing and what was working . And

8:27

next thing , you know , like you want to learn about video

8:29

, go talk to Mark . Like I'm like I

8:31

didn't mean , like it wasn't like I

8:33

tried to do that , i just shared

8:35

what I was doing . And next thing , you know

8:37

people start to look at you as something

8:40

that you talk about a lot and you get

8:43

results and you share those results . And next thing , you know

8:45

you're the video guy or you're

8:47

the multiple streams gal or

8:49

whatever you know .

8:50

Yeah , i was a branding girl . I

8:52

am the multiple streams girl and the branding

8:54

girl . People come to me for branding

8:56

too , because , because

8:59

I was building a strong

9:01

brand And I

9:03

think that I

9:05

mean I even wrote about it in Jordan Ehlers book

9:07

Powerhouse branding . I

9:09

was in one of his co

9:12

author and one of his books , his

9:14

branding book . Anyways

9:16

, i think I

9:20

want to say , because we live so close to it

9:22

, because our brand is us , yeah

9:24

, people forget , like

9:27

it all . Branding is

9:29

just showing up authentically

9:32

as you , you're giving a voice

9:35

, you're giving your voice , you're

9:37

giving your opinion , you get your giving out

9:39

value And the

9:41

way you do that is through video

9:43

. Yeah , and it's one of the fastest

9:46

ways to be able to do it because you're hitting all three

9:48

of the you know visual

9:51

, auditory , kinesthetic right

9:53

. You're hitting it on all different levels

9:55

So people get to hear you and

9:57

feel you and see you And

10:00

all you are doing is humanizing

10:02

your brand with video

10:04

And it's the most

10:07

powerful thing that you can do . And

10:09

so I tell people all the time when you're

10:11

trying to figure out , like

10:14

, who your market is and who you're speaking

10:16

to , because you have

10:19

to understand that And not just that

10:21

if you wanna , like you know , start

10:23

generating sales , you better understand

10:25

how to allow your audience to see

10:27

things from your point of view , and that's

10:29

how you really stand out is by having your

10:31

own point of view

10:33

, okay , and

10:36

but more so than that , you have

10:38

to know who the hell you are , because

10:40

that's where you , that's where I think people

10:42

go wrong , because especially nowadays

10:44

, mark , with like social media and

10:47

everyone's watching everyone else's content , i'll

10:49

be honest , i really don't

10:51

watch other people's content . I know it sounds

10:53

crazy , but you know I might

10:55

observe it , but I

10:57

don't like obsess about it , right

11:00

, Cause I feel like I could get lost

11:02

in their world and I have to stay

11:04

in my lane right , like my

11:06

traffic , like there

11:08

is no traffic in my lane . If you focus and you're

11:10

staying in your lane , there's no traffic right , and

11:13

so , and I feel like that's where people

11:15

get lost , because then what happens is they

11:17

start to mold into

11:19

other people's voice

11:22

, their audience , their

11:24

offers , and they

11:26

have to understand too , because the

11:28

other thing I love is business

11:31

strategy . There is no one

11:33

strategy that works , universal

11:35

for everyone . It is . You have to apply

11:37

the right strategy to your business And

11:39

like . These are just some of the things

11:42

that I have learned through the

11:44

years . There's different business models brings

11:47

the business models . There's different strategy . The strategy

11:49

depends on who you are

11:51

, what kind of business you wanna have right

11:53

, and then

11:55

obviously , the branding comes down to

11:58

again who

12:00

you are . Who the hell do you wanna attract

12:02

, you Like , and who do you wanna repel ? Because it's

12:05

also very important to repel

12:07

people . We do not want everybody

12:09

in our world , trust

12:11

me . That's why I show up on

12:14

social media And I'm in your face and

12:16

sometimes I'll swear and I'll say the F word

12:18

and like I'm repulsing people

12:20

. Yes , but you

12:22

know , for the longest time , mark , when I got started

12:24

, i was trying to be like the goodie-goody

12:28

, yeah , and

12:30

then it was someone I

12:32

hired on my team . You lose yourself

12:34

in that Yes , yes , that's

12:37

really it . And she was a business

12:39

manager . I hired her to help me . This

12:42

was a season of my business And

12:45

she goes . They were working on a sales page

12:47

for me And they wrote the word . I didn't

12:49

bitch or ask . I'm sorry , we're not supposed

12:51

to square on this podcast , but I won't fix anything

12:53

. But I'm like

12:55

you have to take that off

12:58

. And she goes Julie , do

13:00

you not listen to the way that you speak when

13:02

we have our conversations ? Like

13:05

this is who you are , this is how you speak

13:08

. But I can't say that on my sales page . And she's

13:10

like get the f out of here . Like

13:12

, yes , you are going to say this . I'm just gonna

13:14

say So . She's like she

13:16

reminded me of

13:19

all the things that I was teaching

13:21

other people , but I wasn't

13:23

doing that . I'm like oh , my God , now I do

13:25

it From that day forward . Now

13:27

I do . I show up in my

13:29

voice when I post my

13:32

sales pages , my videos , whatever

13:35

you want to say .

13:36

So anyways , well

13:38

, and that's the important thing like you're not gonna please

13:41

everybody No , nor do you want

13:43

to , especially when it comes to building

13:45

a business . Like I think a lot of people get stuck

13:47

in this idea that I need to have this

13:49

mass appeal to everybody

13:51

and every demographic , and it's just that's

13:54

not the case . Like you could build

13:56

and I know you'll agree with this you could

13:59

build a six figure , multiple , six figure

14:01

income with a very small audience

14:03

. Like it's not

14:05

. like you have to have this massive

14:08

audience to build a good brand

14:10

that makes you a great living

14:12

on one . And I think people get lost

14:14

in that idea . But yeah , but I'm gonna

14:17

piss this group off , or I'm gonna

14:19

piss that group off , and

14:21

I think there's a lot to be said in that .

14:24

There is Another

14:27

thing is sorry . I got distracted

14:29

by the fly . sorry , i'm

14:34

always saying I wanted to piggyback

14:36

off of something you just said . This

14:39

is my 45 year old brain kicking in

14:41

.

14:41

I'm about stern 50 . So I'm like , yep , it's

14:43

happening .

14:44

Oh my God , right , like

14:46

one little distraction , this fly . I'm like

14:48

it was like a scroll moment

14:50

When you were just talking about something

14:53

really good . I wanted to say something

14:55

.

14:55

It happens all the time , like I'll be sitting here

14:57

doing something and something will hit my

14:59

head and I'll message my business manager . I'm like

15:01

, hey , when you got a sec , get with me

15:03

. I got something . I wanna run by you . Five

15:06

minutes later he'll go all

15:08

right , what did you want ? I'm like I can't

15:10

remember . Like I should have

15:12

wrote it in there , like I got it

15:14

.

15:14

Yes , like I hear you , i do it to

15:16

my VA all the time , but

15:18

there was something really important that I wanted

15:20

to say in that conversation

15:22

. But I really feel

15:25

, like you

15:27

know , the market is getting more sophisticated

15:30

Nowadays . Marketing is changing

15:32

Right . Like

15:34

you know , i feel

15:37

that there are things that are still

15:39

being taught , that should be taught

15:41

, and if they are like I'll

15:44

give you an instance Like countdown timers

15:46

right On sales pages , okay

15:48

, countdown timer , great , but you know what

15:50

? That timer , once it runs out

15:52

, you better not put the price back , like things

15:55

like that . You know even

15:57

money back guarantees . Those are good

16:00

And I think everyone should offer that and then offer

16:02

. But , you know , i even would

16:04

take it a step further . One thing I've learned from

16:06

a recent mentor is a satisfaction guarantee

16:09

, and there's a lot of great psychology

16:11

around that . I can't get into that right now , but I

16:13

mean just knowing that

16:16

when you're out there and you're promoting

16:18

your brand or your business , the

16:21

number one thing , like I said , is just

16:23

showing up and really

16:25

what it is , what it comes down to , is you're

16:27

giving your business a soul By

16:29

just giving it a soul

16:31

, by building your brand and showing

16:33

up , doing your video , having

16:36

conversations , building relationships

16:38

, you know , over

16:41

delivering . You

16:43

know if you're a coach or a course

16:46

creator and you , you know

16:48

you're selling a product

16:50

, a program or a service over

16:52

delivering , really

16:55

identifying with what your audience is

16:57

looking for , because they're

16:59

not buying the way that they used to buy . So

17:03

, and that could probably be a

17:05

whole other segment that we do , but you

17:09

know , and I think , a lot of people

17:12

. Let me

17:14

just say this , though there's a flip side , because I

17:16

know a lot of people are like , oh , be vulnerable

17:18

, show people your side , your good

17:20

side . You know your good side . You can show

17:22

them all sides , but let's please , for

17:24

the love of God , not show up

17:26

just for the sake of showing up to

17:29

be vulnerable and be a hot mess

17:31

. I will tell you right now

17:33

I can tell exactly when

17:35

people are doing that .

17:36

And social media and I wanna call them out . It's a vulnerable post

17:39

day .

17:39

Oh my God , i don't like . Take

17:42

that down . Take that down . You're

17:45

like it's forced And I cannot

17:47

stand forced posting

17:50

Just for the sake of posting

17:52

. Don't freaking post . If you're having a bad

17:54

day , please go have your bad day . Go

17:57

out tomorrow , talk about your

17:59

bad day . But what was the teachable

18:01

moment ? What is the value

18:03

to give people from that , what

18:05

you went through , or your week or whatever

18:08

it is ? Give yourself space , give yourself

18:10

time . I will tell you . I build businesses

18:12

that I don't have to be on social media as

18:16

much . Right Like that's how every

18:19

opportunity I look at , i go okay

18:21

, is this passive income

18:23

? Is it reoccurring income ? And

18:25

do I have to live on social media for this Right

18:28

?

18:30

Well , you know , and I do wanna key off that vulnerable

18:32

posting because it's like just yesterday , like

18:34

I posted this on Facebook

18:37

and it was just in the moment , but

18:39

it was so funny because I'm about

18:41

to turn 50 and my newsfeed is full

18:44

of Viagra and Cialis

18:46

ads And

18:48

I'm like this is hilarious , i

18:51

gotta share this . You know what I mean . And

18:53

it's like being vulnerable to hey , i'm about to turn 50

18:55

years old and this is what I'm seeing And

18:58

it just got crazy engagement

19:00

. Like people are laughing , but

19:03

it is it's ? hilarious , you know . And

19:06

then , like the day before , i just realized

19:08

like hey , man , it's been 20 years

19:10

this month since

19:14

I had cancer . 20 years ago , oh

19:16

my God , i had a big old star

19:18

here And I just like I remember

19:20

that this was 20

19:22

years ago , i'm gonna share this . Like this

19:25

is huge , like I'm actually , but it wasn't forced

19:27

, it was just like , hey , you know

19:29

what I mean , like you're- .

19:30

That's powerful . That's powerful

19:32

, right Like , and I

19:34

did not know you had cancer 20 years ago . Amen

19:37

, you are still here , brother , seriously , oh my

19:39

gosh Amen . But

19:42

you know And

19:45

I know this is gonna sound really , really , really wrong

19:47

I'm not talking

19:49

about something like

19:51

that , of course , like that is amazing

19:54

, that's inspiring . I'm

19:56

talking about like you

19:59

just talk up as a boyfriend , or

20:01

you know , and you're crying in your phone or you're

20:03

going through the voice and you're earing

20:06

out dirty laundry , or you just got in a car accident

20:08

and you're taking pictures and you're posting

20:10

it immediately , like you just

20:12

got in a car accident , go through the

20:14

F in car accident , don't

20:16

get your report tomorrow

20:19

and say this was my day

20:21

yesterday .

20:22

Yeah .

20:23

You know , thank God , i'm still alive

20:25

. I'm so broke Like

20:27

who the hell is gonna take their camera

20:30

? Wait , i'm sorry , i

20:32

have to post this real quick , okay .

20:34

Give me officer hold on .

20:35

Yeah , okay , taking the picture Like

20:37

doesn't even make sure the other guy or girl is okay

20:40

, just like , oh , no , no , no , no , i

20:42

was just in a car accident . Look at this shit

20:44

. Yeah , that's what I'm

20:47

talking about . I you know , and

20:49

I was in my brain's going why

20:51

are you doing this right now ? Like

20:54

this is like a moment you need

20:56

to be , like it's changing

20:58

insurance cards maybe , or

21:00

like talking to the cop . Right , i'm

21:03

talking about that kind of stuff . Like it drives

21:05

me insane , yeah

21:07

.

21:07

Like just It is . And

21:09

there's like there's really like you

21:12

know when and sharing

21:15

stuff , things like that . But sometimes it is

21:17

, it's just so you can't force

21:19

it Like , and I think that that's there's

21:21

times where I'm like , oh , i'm gonna share this And

21:24

then I'm like , no , that just doesn't feel good , like

21:26

it doesn't feel it feels forced , i'm

21:28

not gonna post that . Yeah , so

21:31

you really you really do have to kind of

21:33

learn like and have like an internal

21:35

barometer , that and listen to your gut

21:38

. Yeah , you know , you start

21:40

to develop that And I think the you know , you and I we've been

21:42

around marketing for a long time , so

21:44

we understand like the power

21:46

of being real , but also there's the pop

21:49

. You know , there you can go way too far with it too

21:51

.

21:51

Yeah , and you really gotta find the balance

21:53

.

21:54

Yeah .

21:55

Yeah , yeah , i mean , you've been doing

21:57

it a lot longer . I've been doing it , god , since

21:59

2012 . Holy right

22:02

It was fine , yeah

22:05

, so funny .

22:06

I started I actually started in 2008 . I was

22:08

in a network marketing company . I wanted to generate

22:11

leads online , so I started looking

22:13

around and next thing you know , i'm down the rabbit hole and

22:15

I'm running Google

22:17

PPC ads to generate

22:20

leads for my network marketing company . It was working

22:22

. You know it was working . How times have changed

22:24

.

22:25

Oh , i know , yeah , how times have changed

22:27

And they just make it more hard , like

22:29

more and more difficult , for network marketers to

22:31

be able to do that . I mean my gosh

22:34

, i can't even . well , yeah , i could tell

22:36

you Facebook ads . my

22:38

Facebook ads account has been shut down since

22:40

2019 . I'm

22:43

completely banned . It's like gone . They

22:46

just , yeah , they don't like network marketers

22:48

, but whatever . Yeah . So

22:51

it's Build organic , build organic

22:53

through video . Right , mark , you're the video guy

22:55

. This is why you're the video guy . I am not the

22:57

video girl . I just showed

22:59

up and did a lot of videos

23:01

because I just did what I was told . People

23:03

are like do video . I'm like

23:05

, okay , You know , and now it's like reels

23:07

and shorts and all this stuff and

23:09

holy cow , it's a lot

23:11

.

23:12

Well , and you know , like , I just recently

23:14

released a video marketing course And

23:17

when I put the whole thing together

23:19

, like my whole idea was every

23:23

there's courses out there It's like , hey , this is a TikTok

23:26

specific course How to do TikTok . There's

23:28

this course , there's this course . But a lot

23:30

of what those courses miss is

23:33

they miss the fact that what

23:35

you're teaching in that is gonna change in two

23:37

months . You see what I mean

23:39

. The algorithm's gonna shift , things are gonna

23:41

change , all this stuff And

23:44

there isn't something that covers

23:46

the fundamentals of

23:48

what you need to know . Number one

23:50

you need to know why you should even be doing video

23:52

, because when you understand why , the

23:54

psychology behind it , you're gonna show

23:57

up a lot different on video

23:59

. And what's gonna happen is TikTok

24:01

is gonna change in a year from now . Reels

24:03

are gonna be different , you know , six months from

24:05

now . But if you have all the underlying

24:07

fundamentals , the method may

24:09

shift , but the fundamentals don't And

24:13

that's gonna give you a you

24:16

know , a strong business going forward

24:18

. So , like , hey , when the new big thing

24:20

comes out , there's a new app out called Lemon 8

24:22

. It's TikToks . It's another version of TikTok

24:24

And TikTok owns

24:26

it , and it's like what's gonna happen ? Is

24:29

that now gonna blow up and be the next one you

24:31

know coming up ? But it doesn't

24:33

matter , cause if you've got the fundamentals

24:35

down , it's all gonna remain

24:37

.

24:38

Oh , so what's your

24:40

platform of choice ? since we're talking about video

24:42

Like , what do you , what do you think

24:44

that's most ?

24:45

I love YouTube . I mean , honestly

24:47

, i think YouTube is one of the best places to

24:49

start , just because

24:52

it's you know it's the , it's

24:54

the . You know there's so much search around

24:56

it Cause it's a search engine . But you know

24:59

, the thing is is if you go to Google today and you

25:01

type in a keyword , shorts

25:03

are showing up in the , in the results , you know

25:05

, in the search results , and

25:08

so really I

25:10

think it's such a great place to

25:12

be And then kind of everything from there . But

25:14

now you've got tools nowadays that allow you

25:16

to be , you know , all the platforms at once

25:18

. If I want to do a live video , i just go to StreamYard

25:21

.

25:22

You know , like go . Right , do

25:24

you feel that live video ? Look at now I'm interviewing

25:27

you , yeah .

25:27

I know right .

25:28

We're such a nice community . Do you feel that live

25:30

video if

25:32

it's a recorded video , live

25:34

video or YouTube shorts out of

25:36

those three , what do you think is the most like

25:39

powerful ? someone was just getting started

25:41

.

25:41

Man . I think live is , i mean , definitely

25:43

shorts are . Short videos

25:46

are , i think , are easy for people . Yeah

25:48

, contemplate doing a 30 second video

25:50

as opposed to . But I think the power

25:53

of live is still there in so many

25:55

ways , like it's real

25:57

time connection . If

25:59

your content is good , you're sharing . Yeah

26:01

, live video doesn't get the reach that it used

26:04

to , but I think there's so much power

26:06

in the recording of a live . You can

26:08

take that live video and then edit it up

26:10

for you know other platforms . Yeah

26:14

, i think there's a lot you can do that and lives don't

26:16

require as much preparation

26:18

and And right things that

26:20

go into it , which you know . You can go down

26:22

the huge rabbit hole of Creating

26:24

videos on YouTube , where you're spending 25

26:27

hours editing a video to make every little

26:29

engagement thing and that just nauseates

26:32

Like I don't even oh Yeah

26:34

, see , and that's what has we

26:37

know what ?

26:37

my Old assistant

26:39

would take my Facebook live and

26:42

put them on YouTube .

26:43

Yeah .

26:46

Oh my god . I mean , I have a channel , but I have

26:48

not done anything with

26:50

the channel . But

26:52

what do you think about YouTube ads ?

26:54

I Have not run a

26:56

lot of . I have done some YouTube ads and I

26:58

think there's a lot of power in

27:00

Like retargeting

27:03

people that have viewed your ads I mean , yeah

27:05

, viewed your videos , you know . I think it all

27:07

comes down to like really building the

27:10

audience , and You

27:12

know the power of an audience you know you

27:14

see the power of an audience and getting in

27:16

front of them is such a key thing

27:18

.

27:19

I .

27:19

I think omnipresence today is so

27:21

important and and and

27:23

that's why I I'm also a big fan of

27:25

running ads , but you

27:27

know , the fact is , you can run ads for as little

27:29

as a dollar a day and remain in front of

27:32

you know Some of your best prospects , especially

27:34

when it comes to retargeting .

27:36

You know , so there's so many cool things that you

27:38

can do , and I

27:41

need your YouTube course , obviously , but

27:44

I'm like I've only really I

27:46

can't stand Instagram . I'll be honest , i can't

27:48

stand Instagram . I , it's

27:50

like the fake gram for me . I don't

27:52

even really like going on it . I we do cross

27:55

posts , but I don't

27:57

, i can't even . I don't think I've ever gotten one

27:59

person off of Instagram . I'm

28:01

not on tic-tac And

28:04

so , like , my audience has always

28:06

just been on Facebook and that's my lane

28:09

, like , that's where I stayed . But YouTube

28:11

Does appeal to

28:14

me . Yeah , because it is a search

28:16

engine and I feel like , and

28:18

it's not a social media platform , right , and so

28:21

people are searching for , for content

28:23

and Like , there's

28:25

so much power , power in

28:27

the YouTube platform and now with the shorts and

28:30

now with the ads , and I can't even

28:32

run ads over on Facebook anymore , but like

28:34

, so I'm like you have thinking

28:36

I need to get over to YouTube , but I do

28:38

high-ticket affiliate marketing . Yeah , i

28:40

do network marketing , you know I I'm

28:43

about to Put

28:46

another one , one

28:49

offer , not nine courses

28:51

, like you had one about

28:54

, you know , helping people build

28:56

an online digital Course

28:58

in presence , right . So I'm

29:01

like I could run that course through YouTube as

29:03

well , through YouTube ads

29:05

, but yeah , You're

29:07

in .

29:08

The cool thing . The cool thing about YouTube as

29:10

well That makes it such a

29:12

powerful platform is

29:14

, yeah , the search ability

29:16

. But here's the thing like there's kind of this

29:18

perception that people have like and

29:21

I and I actually This shifted for me about

29:23

three , four months ago . I saw

29:25

this short video of

29:27

a guy and he said Everybody

29:30

keeps saying everybody's attention spans are

29:32

absolutely nothing . But and

29:34

he said , and while some of that might be true , he said

29:36

my question to you is is

29:38

your ideal prospect ? Do you

29:40

really want them to have a short

29:42

attention span ? So if you think

29:44

you're gonna attract your best prospect at constantly

29:47

pumping out short videos , you're

29:49

gonna attract a whole bunch of attention deficit

29:51

people . He said I want to attract

29:54

people that have some focus

29:56

, that have this , and so he's

29:58

like That's why he's talking about long-form

30:00

video as well , long-form videos

30:03

not going away . As a matter of fact , there

30:05

was an article like two months ago that

30:07

tick tock started a creator

30:09

fund for their creators

30:12

that are making videos over

30:14

60 seconds , and The

30:16

thing was is like because they realized

30:19

that the real power is in long-form video

30:21

and holding an audience longer

30:23

, and This is why I believe

30:25

YouTube is positioned better than any

30:28

of the platforms because they already have

30:30

that audience . You understand , yeah

30:32

already have the people there that

30:35

are into watching long-form videos . So

30:38

the the short form video

30:40

, while they're great and it they

30:42

, they're cool for getting bursts of you

30:44

know Little tips here and there . Ultimately

30:47

, what kind of audience do you want

30:49

? do you want an audience who can't hold their attention

30:51

for nothing ?

30:52

Right and like with your short form video , can

30:55

you send them to your long-form video to go finish

30:57

watching the content ? like totally

30:59

good , you should be using it as like a sneak

31:01

peek and then heading over to your

31:04

channel . The other thing is

31:06

also , i think

31:08

, what I Like hearing that

31:10

because I feel like with The short

31:13

form , even though it is easier

31:15

and it's nicer because it's quicker , however

31:18

, we're like Training

31:20

people to actually have a deficit

31:22

with the short form , like true

31:24

, and what does that say to our society ? and

31:26

like Especially our kid ? yeah , Yeah

31:29

like the focus . I tell my kids

31:31

all I'm just like , oh

31:33

my god , slow it out . You have to

31:36

focus . Slow it out because everything

31:38

is like a hyper speed nowadays and

31:40

that's scary . And so I

31:42

like to hear that because I Think

31:45

it's important .

31:46

Yeah , yeah , absolutely , and it's

31:48

it . There's a . There's huge

31:50

markets still for for long-form video

31:53

and the coolest thing that I and this is

31:55

why I always go back to YouTube because YouTube

31:57

again , they have that long-form audience but

32:00

they have a feature in their app where

32:02

you can pull up one of your old videos . You

32:05

can pull a 60 second bite

32:08

out of it , or 30 second or whatever Posted

32:11

as a short , but it also has a link

32:13

back on the short , back to your long-form

32:15

video . That's awesome .

32:17

Yeah Yeah

32:19

, that's like your sneak peek . People

32:22

could click on it . Oh yeah , that's

32:24

really cool . See , I don't know all this stuff . See

32:26

this is like everyone listening to this podcast

32:28

needs to go and buy Mark's YouTube course . Hey

32:31

snap , Hey snap .

32:34

And folks , we are now shifting to the Julie Burke

32:36

podcast . She's

32:39

gonna interview me .

32:44

But like even for me as an entrepreneur

32:47

, like I want to understand , i want to

32:49

know .

32:50

It's just fundamentals , like the fundamentals

32:52

. Like I have a huge sports background so

32:55

I , when I wrestled and played

32:57

football , it was like Incessant

33:00

training on the fundamentals , footwork

33:02

, you know . You know , when I , when I played

33:04

high school football , i just remember going to practice

33:07

and it was like gosh , we're gonna do the hand

33:09

block again . You know , yeah

33:11

, doing this over and over . But when you get in

33:13

the game , it's just you don't even think about it . You're doing

33:15

these , these little things , and it

33:17

just . That's a perfect analogy to me

33:19

. Oh , why we have to focus on fundamentals

33:22

of marketing , the psychology

33:24

of it . None of that's going to change

33:27

, but the method of communication

33:29

will . But if you have that strong foundation

33:31

, it's easy to make a shift . And

33:33

that's why , like even with

33:35

you know the whole things , you know , like

33:38

two years ago Facebook was making

33:40

changes due to Apple's changes , everybody's

33:43

freaking out , flipping out . I'm like I've

33:48

seen this so many times like if you're focused on

33:50

fundamentals , a lot of that stuff

33:52

will change and you just don't even

33:55

just stuck on the things

33:57

that you know work .

33:59

That makes so much sense . Yeah

34:01

, Seriously , that makes so much sense

34:04

, because I always always like oh boy , you

34:06

know people that have to create , like those types of

34:08

courses . or you know the Facebook

34:10

ads course , like it's constantly changing

34:12

, They have to constantly go up and you

34:15

know , update that . But what you're

34:17

saying is just teaching the fundamentals And

34:20

then , once you have that down

34:22

, you could , you

34:24

can ebb and flow with whatever changes

34:27

are going to take place , Absolutely , Because you have the

34:29

fundamentals .

34:30

Well , it's like you know if you know how to talk

34:32

to people and have good . That's why I always go back

34:34

to like Dale

34:37

Carnegie how to be friends and influence

34:39

people . Yeah , every

34:41

social media , every video , every

34:43

you know messenger , whatever

34:45

you use , you're still talking with people

34:47

. We're still dealing with people . Right

34:50

, most things never change . You're dealing with humans

34:52

, yeah , and human psychology

34:55

is pretty much unchanging , like you

34:57

know what triggers people to take action

34:59

and do things , and all of those things

35:01

. It's all just a and how you

35:03

utilize it . If you got that stuff , you

35:06

know it , you

35:08

can make everything else work .

35:10

You know it's funny because I'm learning a lot

35:12

about psychology and sales

35:14

, sales psychology And

35:20

this mentor I work , we're , we're , you

35:22

have been working with , that's all he really

35:24

focuses on . Like he's like

35:27

a pitch master because he always says it just

35:29

comes down to three things the people , the pitch

35:31

and the presentation . Like that is it

35:33

I mean . And then obviously there's

35:35

different things to learn within

35:37

those elements , but like what makes for

35:39

a really like a home run offer

35:42

, you know , like all those things . And he

35:44

puts psychology into everything

35:46

. He teaches us And it's

35:49

really interesting to

35:52

learn . And I , so

35:54

, when he was teaching this , i , i

35:56

look back and I'm like because sometimes

35:59

, like we could be successful

36:01

, but I can't explain what

36:04

has made me successful . Like I don't have a framework , i

36:06

don't have a method , i'm not a coach

36:08

, i'm not certified . I

36:11

, yes , i I'm like

36:13

more of a consultant and mentor , like

36:15

I like strategy and I like to like dissect

36:17

people's businesses and like help them

36:19

to think of , look at it in a

36:21

different light or a different , give them a different perspective

36:24

, like almost like an advisor or a

36:26

guide , but all these things

36:28

, but I , i was never able

36:31

to like explain how I've

36:33

been able to be successful . So when he was

36:35

walking us through this , i

36:38

was unconsciously competent

36:40

and like this is why

36:43

I'm successful . I'm doing these things

36:45

, i and all

36:48

of these things that he's talking , even through the

36:50

presentation . Like I shift

36:52

my tones . I had bring the energy

36:54

, like I attract people because I'm like

36:57

what . I went through that whole period

36:59

of sabotaging my own success , seriously

37:02

sabotaging my own success , cause

37:04

I'm like I had

37:06

limiting beliefs and self doubt and I couldn't

37:08

understand why people were drawn to me . I

37:12

went through all this BS

37:14

from all the baggage I carried when back

37:16

in the day , that I wasn't smart enough and I wasn't

37:18

good enough . I had to work through all

37:21

of that to get to hell . Yeah

37:24

, now I , i understand . Like to

37:26

give me more confidence . I

37:28

I'm just naturally born with this

37:31

. Like it's a gift . They these are my gifts

37:33

. Like own it , these are my gifts

37:35

. Right , and most of the time , what

37:37

people just need help with is they just need

37:39

accountability to

37:42

let them know like they could

37:44

do it . I didn't want to do this Right

37:46

, we just have to clean up the mindset a

37:48

little bit . We have to understand sales

37:50

psychology . We have to get up on the video

37:53

and build our confidence and show up and

37:55

give the value and stop looking at

37:58

everybody else . That's what we need

38:00

to focus on and do Right , and

38:02

so it's funny that

38:04

we're talking about that Like cause

38:06

. These are the things that just came up

38:08

for me within this last week

38:11

And I just thought

38:13

it was important cause we we battle demons

38:15

sometimes . as online entrepreneurs , we

38:17

really do .

38:19

Yeah , i mean I've . I mean I can't

38:21

tell you , like you talked about sabotaging . I

38:23

I mean I there's so many times , like you

38:26

know , and I've seen some of the greatest

38:28

entrepreneurs just pure sabotage , like

38:31

thinking that they've got

38:33

to scale bigger and go bigger . And I think

38:35

sometimes , like the idea of entrepreneurship

38:37

is , if I'm not making

38:40

more than I did the previous year , then

38:42

I must be doing something wrong or this

38:44

and that . And it's like sometimes , just

38:47

just enjoy what

38:49

you got . You know what I mean . And I think

38:51

sometimes it's like we get into this stuck

38:54

mode of thinking . You know , hey , i'm

38:56

not making 10 million this year and I made four

38:58

last year . Then

39:00

I'm doing something wrong And it's like , dude , why

39:02

don't you just relish in the fact

39:04

that , hey , you made fourth million

39:07

this year or you made two million and just go

39:09

cool . You know what I mean .

39:11

And it kind of enjoy it , repeat

39:14

it , repeat it , repeat

39:16

it . Why ? Because humans

39:18

always want more . We

39:20

always want more . I think

39:22

it is ingrained in us that it's

39:24

never good enough , and that's

39:26

what I had to learn is that as humans , we need less stopping and less

39:28

attention , but giving property the It's the

39:30

way it's supposed to be , because

39:33

that's just the way it's supposed to be and it's okay

39:35

, right , like you know , for

39:37

success is never gonna get you success

39:39

ever . Hi

39:43

, puppy , she finally made it and she's out

39:45

there crying . my husband finally just let her I

39:48

can't even listening to her cry For

39:51

success will never win here

39:53

. and so You

39:56

have , you know , part of it is having

39:58

that faith and belief , belief in

40:00

what you're doing , belief in yourself , but

40:02

then also reaching

40:04

out and Putting

40:06

the ego and aside and saying , okay

40:08

, i , i do need help , like

40:11

I do this on my own , and

40:13

figuring out , like You

40:16

know , who's right for you , and just going

40:18

and getting that guidance . and I

40:21

think it's so important that You

40:23

know we're not on this journey alone .

40:26

We're not meant to be alone on this journey , and

40:28

that can be tough sometimes , especially when you do an online

40:30

business . To remember that .

40:33

Yeah , 100% . I got lonely for a long

40:35

time . I was like This

40:37

talks , you

40:39

know Like .

40:44

It's so important to go to events . I mean you

40:46

and I just met for the event two

40:48

months ago , i know , and it was like

40:50

holy cow , you're Julie Burke , how you

40:52

doing ? Yeah , you know I like

40:54

, but in here we are talking today

40:56

. But that's why it's important to go to those

40:58

things . You can't just sit behind your computer

41:01

all day , expect to

41:03

always feel great . You got to get out like

41:05

. I'm getting ready to go to Portugal , you

41:07

know , next month for a mastermind

41:09

event and I'm so excited about it . Like

41:11

you know , i never would thought I'd be going to Portugal

41:13

.

41:13

I'm like okay , great , oh my gosh

41:15

, you'll have to let me know who's who . That's true

41:18

. I always love hearing , like Who

41:20

people are like mentoring

41:23

with , or if they're in a mastermind

41:25

. I always looked , you know , because I was

41:27

out there , i Was without it

41:29

for so long . I like really

41:31

took a hiatus from like no joke 2020

41:34

, right before COVID hit , and

41:37

So for me , i mean I

41:39

know it sounds horrible , but And

41:41

it's horrible that we had to go through that but that

41:43

was a A perfect time

41:45

for me because , like , i was ready to like just take

41:48

a step back . Yeah , i

41:51

needed a big break , and so , from

41:53

like 2020 to literally

41:56

just probably like summer

41:58

of last year , i took that time

42:00

off and that's the power to having

42:02

residual income with network marketing

42:05

. Like , i'm just gonna say that I

42:08

just needed time , you know , from I went from

42:10

a franchise to direct sales , from

42:12

you having babies and doing dark sales

42:14

to the network marketing , and then online

42:16

marketing , internet marketing , affiliate

42:18

marketing , coaching , all the things , and so

42:21

then I was like , oh , i

42:24

just need , yeah , gotta step

42:26

back . Yeah , and I stepped on the

42:28

sidelines , maybe a little bit

42:30

too long , but you know , it's the people that inspire

42:33

me , are the people that message

42:35

me telling me I'm inspiring them and and

42:38

So

42:40

I'm like , okay , julie , i'm to not be

42:42

selfish anymore and kind of get back

42:44

out there . And so this year

42:46

I Was

42:48

like that that I am investing

42:50

in businesses that you know feel

42:53

good , i'm much

42:56

smarter this time around , more wiser

42:58

, you

43:00

know , invested in An

43:02

automated cleaning business . That is more

43:04

, it's completely hands

43:07

off and we're opening in 12

43:09

areas . It's fully

43:11

automated , it's fully ran for me

43:13

. I have a whole team and so

43:15

And I know it's not sexy

43:17

, but sexy pace or non sexy

43:20

pace cleaning Hey

43:22

.

43:23

I honestly like I I saw

43:25

this video of this this lady and she was like

43:27

I Invested in car

43:29

washes . Yes , i Invested

43:32

in car washes and it was all

43:34

I , how I did it , what she was talking about how she

43:37

did it and All she

43:39

did was , as she went to the owner who wanted to

43:41

get rid of it And she just took over the loan of the property

43:43

, like she didn't have to put her own money down , nothing

43:45

like she's just talking about all these different things

43:47

she had done and I was like a

43:50

Carwash , like interesting

43:52

. Like you know , it's these things you never think

43:54

about that are .

43:55

Revolving revenue . Yeah Well

43:57

, and I follow and I

44:00

can't give you her name . When we get off it I

44:02

felt it she's young

44:05

and she's a partner and the both of

44:07

them , him and her , have That

44:10

. That is literally all they talk

44:12

about is buying businesses

44:14

that are like Not

44:17

sexy businesses but they pay

44:19

a ton and in like my

44:21

god , the , the window

44:23

, the door of opportunity , when

44:25

I mean I just love following

44:27

her and she's Super

44:29

smart , like ridiculously smart

44:31

. So

44:33

you know I'm on like lists

44:35

like that . You know I want to understand . You know I

44:38

like that because my husband and I are always looking

44:40

, we're looking to do some investments and people always

44:42

go , oh , real estate , real estate , real estate . Well , no

44:44

, it's not just a real estate , like there's a lot

44:47

of other businesses out there , and the

44:49

way that they teach you how

44:51

to Do

44:54

it with other people's money or you know

44:56

, like you don't even have to put money down , i mean it's just

44:58

brilliant . But

45:00

, yes , i will , and and so this

45:03

, yeah . So the cleaning business

45:05

hands off monthly reoccurring

45:07

revenue . Passive income boom

45:09

, best of the net . I

45:11

do . High ticket affiliate . There is a little

45:14

bit I have to put in that I do it organic . You

45:16

could do it through marketing , but for me I have

45:18

an audience and I have an audience of people that

45:20

want passive income and high

45:22

ticket income . So I have that

45:25

, but a Couple

45:27

hours I put towards it . It's like ridiculous

45:29

. So you know , this year I just what I'm

45:31

saying is I claim to myself and now

45:33

I'm getting back out there We're doing consulting

45:35

and mentoring and things like that

45:38

. Because Even

45:40

though passive incomes great , the network marketing

45:42

, the cleaning business , affiliate marketing , all that I I

45:45

still want to feel like fulfilled , yeah

45:47

, like knowing that I'm helping somebody

45:50

else . Like that's like my fulfillment piece

45:52

.

45:54

There's a lot of fulfillment in that like And

45:57

I I . That's why , like

45:59

you know , i I enjoy doing coaching because

46:01

And

46:03

I don't have an aspiration to build this multi-million

46:06

dollar coaching business We're gonna manage a team

46:08

of people like no . I don't have

46:11

. I don't want that , like I know

46:13

people that have done that and they their

46:15

lives are complete . Like you

46:17

know , they never have time for anything

46:20

. So it's like but the one-on-one

46:22

getting with people , because I think if you

46:24

can help one person , they can

46:26

go out and help one who helps one who helps

46:28

one and your impact is greater .

46:31

Yeah , i agree , i agree , I have never

46:33

been into like group programs . I

46:35

, i , i Rather

46:39

would be like , listen , we

46:41

, we like if I had like a small

46:43

group of people , we did like an intimate

46:46

training , what have you ? and then I , they

46:48

have me on boxer for six months to a year

46:50

, because really That's all you really

46:52

need , like walkie-talkie , coaching

46:55

or mentorship , because people

46:58

just questions come up and it could

47:00

just be something super simple of , or

47:03

they want me to like review their

47:05

funnel or their , you know , whatever

47:07

their copy . I love copy , i

47:09

love doing copy . I've always done my own copy , always

47:12

written my own videos , my sales pages , things like

47:14

that . So , and people will be like I'm not

47:16

that creative . Yes , you are , stop saying

47:18

you're not creative , stop saying you're not creative

47:20

and you'll be creative . You told you

47:22

this , right ? so it's crazy . And now

47:24

of course we have chat TTP

47:28

. But you know it's

47:32

funny . I was playing around with it for a while , but

47:34

then I was like I was going down a frickin rabbit

47:36

hole with that and I'm like , oh my god , here

47:38

we go rabbit hole again . So you have

47:40

to know when to shut it down

47:42

. You really do , and I've gotten really good at

47:44

just being like okay , joel , shut it

47:46

down , you're

47:49

going , you're you're going away , you're

47:51

bleeding off , but anyways

47:53

it is . It's a crazy world

47:56

. It's got the roller coaster

47:58

, highs and lows , entrepreneurship

48:00

but at the end of the day , like you said , i

48:03

want to build a business . That's right for me . You

48:06

know , hey , she has 12 , 12 team

48:08

members over there . Great , let

48:10

her have her 12 team members . I

48:12

want a very lean business

48:15

that is profitable . That is all . I've

48:17

never even said hey , you

48:19

know , i need to make millions a year . I

48:22

know what I need to make a month that I would like

48:24

to make to get back

48:26

to what I was making back

48:28

when I was doing coaching and selling courses

48:30

and hustling my ass off , like I

48:32

want to do it in a non-hustle way , so

48:35

I get back there yeah

48:37

when I just

48:39

say , when I get back there , amazing

48:41

, my husband can retire , you know

48:44

, and that's really all we want , because then we

48:46

want to go and start doing things . He's

48:48

really good with like flipping , he's

48:52

just and I want him . He want

48:54

like it'd be more for fun , not

48:56

just like , oh , gotta go clip all these houses

48:58

. It was just , it would just be more like us

49:00

doing something together . I'm a decorator

49:03

and stylist . He flips , you

49:05

know . I'm gonna see you on

49:07

hgtv soon yeah , i

49:09

know I'm like Tim , you should have

49:12

the name flipping with jewels yeah

49:14

, i love that

49:17

. Yeah , cuz everyone calls me Jules

49:19

, all my friends calls me Jules .

49:21

Yeah , anyways

49:24

, i can talk to you forever well , i

49:26

, i , i definitely this has been

49:29

a great conversation . We probably should cut

49:31

it off . We could probably go two hours , but

49:33

it's just great . I love this

49:35

real , real talk and that's really

49:37

what this was really about , and

49:40

I think you know there's plenty in here

49:42

for people to take away , but it really

49:44

comes down to and you will leave it

49:46

with this is that build a business

49:49

? I mean , if you're here , if you're building a

49:51

business because you want freedom , make

49:53

sure that your business doesn't become the

49:55

new shackle , because I've

49:57

seen that way too often with people

50:00

that you know , just because they're

50:02

making , you know it sounds sexy

50:04

in a marketing campaign making multiple

50:06

seven figures , but I

50:08

also know people that have made multiple seven

50:10

figures didn't build it in a way that

50:13

you know , gave them time , freedom and actually

50:15

became more of a burden than anything

50:17

. Yeah , i've seen big marketers

50:19

go I'm done , and they

50:21

were making multiple millions . Like I'm done , like

50:24

I'm burnt . I can't keep this up

50:26

. I gotta step away to

50:28

figure out how I'm gonna do this in a way

50:30

going forward that's not burning

50:32

me out the way it is yeah , and

50:35

not just that .

50:35

People will claim that they made this

50:37

amount a month . Here's

50:39

the thing where they running ads , how

50:42

much went into their team , how much went into

50:44

their marketing budget . Like I , i can't

50:47

not stand when people say

50:49

that kind of stuff , because what

50:51

actually went into it ? right , like

50:53

what are you actually taking home ? and

50:57

so , yes , you know , and that's me

50:59

out there , kind of you know

51:01

on the black sheet , because I'll like

51:03

blow this . You know , i'm like sometimes

51:05

people will blow the smoke up . Your you know what

51:07

and you have to know how to you

51:09

know distinguish what's true and what's not true

51:11

. You have to look at their businesses . Are

51:14

they living in their businesses ? are they all over

51:16

the place ? how big is their team ? like you're learning

51:18

from this person . So is it the

51:20

business that you want to have ? and

51:23

then I'm the black sheep because I'm out there as a network

51:25

marketing leader going you better be building

51:27

multiple income streams just

51:29

out there , just doing your job right

51:31

. And so you know people hate me

51:33

or love me for that , because I'm I'm . This

51:36

is . These are all my point of views , though like

51:38

so I'm selling for my point of view . Yeah

51:40

, and either

51:43

you love me or hate me , i don't care , and I think you

51:45

know , that's why we gel so good .

51:46

It's why I gel with Tanya as well . Tanya's

51:48

yeah , you know I love

51:50

how she builds , you know , and her

51:52

and I talk all the time

51:55

, but this , this , we love the marketing

51:57

side of things . We're geeky around all

51:59

that and that's what we we focus

52:01

on and how we build . So

52:03

but you're amazing man . Thank you

52:05

so much for coming out . I mean I think everybody's

52:07

enjoyed . If you enjoyed this , make sure you reach

52:10

out to Julie . Where can people connect

52:12

with you ?

52:13

they can

52:20

. Instagram . Right

52:22

, i have a group . It's

52:24

the Freedom Business Academy that's

52:26

my group , or the freedom designercom

52:30

is my website awesome .

52:31

Well , guys , make sure you check her out

52:33

, add on over there , get on her email list , do whatever

52:36

. Follow Julie . She's made . I've known

52:38

her for years . I've seen her online , i've watched

52:40

her videos and it's cool to finally connect

52:42

and chat . And this , this can't be

52:44

the last time , so we're gonna .

52:46

We're gonna do this some more yeah , all

52:48

right , julie , sure you

52:51

bye .