In this episode we talk about: Gary Erickson

* 3:00 What does the CEO of Clif Bar do for fun

* 5:00 What is Gary’s relationship with Risk?

* 6:40 What was the inspiration for starting Clif

* 10:05 “I can make a better energy bar”

* 11:45 “The decision to turn down $60 million”

* 15:20 How Clif manages to stay on top

* 19:20 What has changed over the years

* 21:00 The birth of Clif Books

* 23:55 The idea of packing blocks

* 25:30 The ideas that innovate products

* 30:25 The concept of palette fatigue

* 31:30 Mainstream sports

* 32:20 Luna Bar and Women’s Rights

* 36:35 The Epiphany Ride

* 40:00 The commitment to what’s inside the package