What do you do when you have Jury Duty? Write a book review.

This is an insane case study in content marketing & optimisation. The guy takes questions from twitter (audience engagement), asks them for his youtube show, transcribes the answers, categorizes the content into sections, and then puts the answers in a book. The he names it a hashtag, and records an audiobook that has more original content. That is probably scratching the service of what he did.

I'll do more of these - lots of books out there to review - what would you like to hear about?

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