Ray Mendez is a Partner & the Creative Director at Concept Farm. In our conversation, we talk about why he moved from Bombay at age 23, studying Advertising at Syracuse, then working in New York City and in Amsterdam at agencies like J. Walter Thompson, TBWA Worldwide, and Saatchi & Saatchi. We talked about how he helped create Concept Farm in New York City, the best brief he ever worked on, things he is working on now, and of course, how he focuses.