Welcome to The Firestarter Podcast—people, ideas and conversations that move us forward. It’s your host Willa Kammerer’s business and passion to make the world a better place through storytelling, which is why we’re here today. We’ll talk to mission-driven entrepreneurs, philanthropists, investors, thought leaders, and experts on the front lines of the world’s most pressing issues about designing and thriving careers of impact.  

In this episode, Willa is joined by guest Kate Williams, CEO of 1% for the Planet, a nonprofit organization that connects dollars with doers. Kate has also previously served as a board member for both the National Outdoor Leadership School and Shelburne Farms. Listen as Kate and Willa talk about the impact of 1% for the Planet, the importance of growing philanthropic giving in the environment, and what energizes and engages Kate in her work. 

Kate begins by sharing her story of becoming the CEO of 1% for the Planet. From a young age, she had a passion for the environment which led her to working in the field of nonprofits for the environment. Her work in this field gave her the skills and experience needed to become Director of Partnerships at 1% for the Planet, and later, the organization’s CEO. 1% for the Planet is a global network of members committed to giving one percent of their sales and revenue back to the environment. The team at 1% for the Planet supports these businesses through connecting them with environmental nonprofits and advising on strategic giving. Kate shares how one percent may not seem like a lot at first, but every dollar adds up and demonstrates the power of committing to giving back. 

Next, Willa asks Kate to talk about her perspective on philanthropic giving to environmental causes.

First, she expresses her desire to see an increase in this area of giving. 1% for the Planet aims to do this by helping businesses see that they can make an impact on the environment through their giving. It has become a steppingstone for businesses, helping connect them to giving opportunities. She also points out how government, businesses, and nonprofits all need to work together for this end goal to be accomplished.

Kate goes on to share about her own calling to work on behalf of the environment, and encourages others with similar a passion to do the same. There are so many ways to put this passion to work, especially in helping businesses embed an environmental ethos into their operations. One approach is engaging the larger community of a business, sharing ways to give back to the environment and promoting a mindset of giving. Through this, businesses can begin to see that success lies in what you are able to give rather than get. 

1% for the Planet has grown exponentially over the years, and Kate shares how much of this recent growth has been international, as well as an increase in both the number and variety of business members, and an expansion of staff. She also points out how the pandemic helped them grow specifically through the way it opened people’s eyes to the fact that global change can happen suddenly and the importance of not waiting to help the environment when you can make a difference in the present. Additionally, she shares some of the changes they are working toward, such as growing awareness of and emphasis on giving to environmental justice. 

Moving on to a new topic, Willa asks Kate about what drives her to do what she does. Kate points out how she is fueled by her passion and purpose more than her paycheck. This is what helps her through the hard parts of her job and gives meaning to what she does. She uses this to then...