BJ Gaddour has two decades of in-the-trenches fitness experience. Starting out as an unknown personal trainer in Milwaukee, WI, BJ has become one of the leading fitness influencers in the world today. Most people will know BJ through his extensive work as the main contributor and face of the Men's Health brand for 7 years. He now runs his own brand at TheDailyBJ.com. 

BJ created 7 workout DVDs (including the best-selling SpeedShred and MetaShred) and wrote the book, Your Body Is Your Barbell. During BJ's two-year run as the Digital Fitness Director for Men's Health, he transformed their digital content both online and in social media. The Men's Health Instagram account went from 150k to 900k followers, creating a new revenue stream for the brand through advertising.

The content BJ created for Facebook would get millions of views, with one video getting 46 million views in a matter of days. BJ has an ability to create advertising content that feels like compelling editorial content, making products irresistible to the fitness consumer. BJ was the first staffer to grace the cover of Men's Health Magazine. He left Men's Health to pursue his own projects, but continues to support the brand.

BJ specializes in content creation, digital marketing, and branding. He is known for his quirky sense of humor and ability to make complex fitness concepts digestible for the average fitness enthusiast. He understands the consumer because at heart, he is one.

BJ is a serial fitness entrepreneur with a history of online startups like Workout Muse and StreamFIT in addition to providing business coaching to fitness professionals all over the world. Many bootcamps and group training programs still utilize the business and training systems that BJ created and popularized in his own bootcamps in Milwaukee, WI.

At his core, BJ is a former fat guy turned cover model who loves to help others use fitness as a vehicle to become more effective at every other aspect of their life. BJ has not missed a week of training since his first workout at the age of 14. What set BJ on this career path was the desire to get paid to workout. He wants to help other fitness pros achieve the same dream. And if you have a product or service that will help people get better, BJ wants to help you reach as many people as possible.