In 2024, online coaches have their "who" nailed down but many are missing the key piece to attracting clients: the "what". More than just a "what", a compelling solution to a painful problem. Solving this issue will allow you to raise your prices and give an exceptional client experience. In today's episode, I talk about why higher price means higher value, why niching down is dumb in today's market, what a good offer isn't, and more!

Time Stamps:

(0:58) Recording Our Last Series

(1:50) The Value Paradox

(2:50) Higher Price Means Higher Value

(4:08) Why Niching Down is Dumb Now

(5:26) The Offer Equation

(7:28) What A Good Offer Isn’t

(8:38) Your Great Offer Checklist

(10:28) Gut Health Example

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