Simon is joined by Lorisa Leigh to discuss how she built her massive online following. To listen to the podcast on itunes go here.

01:15 – Intro
01:30 – Today Simon is joined by Lorisa Leigh to talk about building her community.
02:30 – Lorisa talks about her story and her decision to start building her tribe.
04:30 – She was sharing content to her personal page. You can’t let your fear stop you from sharing.
05:50 – Lorisa is in the nutrition and weight loss space and noticed that free challenges got her more reach and engagement.
06:50 – How did Lorisa get her first 10,000 followers on Facebook?
08:00 – The things that people don’t talk about or are taboo are things that effect people’s daily lives.
08:40 – Lorisa had 2.5 million views.
09:00 – When you get a lot of views you get some negative comments. How did Lorisa deal with that?
11:10 – There is a shift in mindset from doing video, to having a show. There is a consistency.
12:30 – Other than Facebook, Lorisa finds Instagram and her podcast to be important platforms
13:00 – Lorisa’s podcast is called hot mess to ultimate success.
13:20 – Originally, Lorisa was resistant to Simon’s suggestion to do a podcast.
14:45 – Simon and Lorisa discuss the last Mastermind.
16:30 – Why is it important to Lorisa that they discuss mindset at the Mastermind, and not just marketing strategy?
19:45 – Personal branding is so important. People connect with people, not with logos.
20:05 – You can find Lorisa at Lorisaleigh.com or search her on Facebook.
21:45 – What’s something that people don’t know about Lorisa?
22:45 – Lorisa gets fired up when people ask, “What are the foods I need to eat to lose weight?” and the conditions of needing to be restrictive and over complicate their nutrition.
24:10 – This year Lorisa is going to start showing her real life and that does make mistakes.
26:30 – When people feel that they’re not the only one going through a problem it opens an amazing space.
28:00 – Outro.

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