http://fizzleshow.com/79 - We devote the whole show today to answering a great question from a listener. Of course, there's a *little* banter in there too. The question is: **how do you find the balance between creating content and promoting that content?** You made a post. (Or podcast or article or book or app or jelly or cooler or whatever.) *How much time should you spend getting the word out about it?* If you've ever wondered this, you're not alone. We've struggled with it. Just about everyone online has too. In this conversation we share the "System Approach" to promotion and our current system for promoting our content. Enjoy! **And let us know if you have any questions in the comments.**