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Sprouting Social Media: The Journey of a Flower Farmer

Sprouting Social Media: The Journey of a Flower Farmer

Released Tuesday, 2nd January 2024
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Sprouting Social Media: The Journey of a Flower Farmer

Sprouting Social Media: The Journey of a Flower Farmer

Sprouting Social Media: The Journey of a Flower Farmer

Sprouting Social Media: The Journey of a Flower Farmer

Tuesday, 2nd January 2024
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Episode Transcript

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0:20

Hello and welcome to the Wildly Native

0:22

podcast , also known as

0:24

the flower files , where you're going

0:26

to hear me , Liza , Lizzy,

0:29

and Amber all chat

0:31

about the realities of being a flower

0:34

farmer , a florist

0:36

, wedding install and

0:38

everything that kind of goes with

0:40

that .

0:40

Yeah , a driver that tries to beat traffic

0:42

on a Saturday . A

0:45

floor sweeper , a dig in the dirt , human

0:48

seed people we

0:50

are energized by

0:52

the sun .

0:55

A lot of the times , I feel like people don't understand

0:58

what we do . So we started this podcast

1:00

so we could actually talk about

1:02

what it means to be a

1:04

flower farmer , florist because

1:06

a lot of the times , let's face it , a

1:09

lot of people are either a farmer or

1:11

they're the florist .

1:13

Well , I feel like a lot of people when you think of a flower farmer

1:15

, at least before , when we started and I don't know if it's just

1:17

because that was our world that

1:19

we were kind of already in like

1:21

from the ag realm but I was sort of like

1:23

Floret , is that what you

1:25

said ? Wisconsin or something ? No , wisconsin , washington

1:27

, somewhere cold . Yeah , somewhere cold . Yeah

1:30

, somewhere cold .

1:30

And slow and amazing .

1:34

But I guess you kind of think that in a very

1:36

typical way , like you have your florist , where

1:39

they put stuff together , or you have your flower

1:41

farmer where it's , you

1:44

go through wholesale and you do all the things

1:46

Florid is more of like educator , I

1:48

feel like nothing

1:51

that's a bad thing , but everybody has their own

1:53

perspectives and all that . But you know

1:55

, we do a little bit of everything and

1:58

I'm standing or sitting at

2:00

a counter with oranges

2:02

because we're trying to figure out stuff with crafts , a

2:04

vase that has flowers in it that are extra

2:07

pieces from building bouquets . We've got dried

2:09

stuff and wreaths and stuff

2:12

sitting on top of the fridge like curly willow that's

2:14

dried and a ton of

2:16

arrangements behind me .

2:17

But if you open the fridge , you're going to find all

2:19

of our seeds that have to be cold stratified

2:22

so that they can germinate and grow

2:24

correctly . You open our cupboards and

2:26

you find our warm season seeds .

2:27

And tissue paper for boxes for packaging

2:29

.

2:31

So we're a little bit of everything and

2:35

we get a lot of questions about what

2:37

the heck do we actually do . So

2:39

we wanted to start this podcast to answer those

2:41

questions . Have some guests come

2:43

in and talk about everything from

2:45

soup to nuts , from

2:48

what is it like being the florist

2:50

, what is it like being the farmer and

2:53

what do we do ? That's a little bit different

2:56

in style and putting things together

2:58

.

2:59

How do we stay up with the trends

3:01

? How do we get

3:03

our name out there ?

3:04

How do we function in all

3:06

these different outlets and

3:09

work with other people , because we are a customer

3:11

service , like industry

3:14

, like we're in that , like weddings , even

3:17

in COVID , like still didn't stop

3:19

. To an extent they slowed down , don't get me wrong

3:21

, but they were still . They

3:23

were still happening .

3:25

They were still a thing , and I think I

3:27

think there's a couple misconceptions that

3:29

we want to clarify too is

3:32

if somebody says , oh , you're

3:34

a farmer florist , that means you've

3:36

got , like you know , handfuls of zinnias

3:38

and all of that kind of stuff and it's like , yes

3:41

, we do grow zinnias , but we also

3:43

grow a lot of the flowers that are

3:45

used in weddings Lysianthus

3:47

, dianthus , larkspur

3:50

, delphinium , stock

3:53

and Eryngium I mean , we can go through and list

3:55

all of the things . We have about

3:57

300 feet of eucalyptus Probably

4:01

my favorite place to be on the farm , unless

4:04

we cut it for hours and hours and the smell

4:06

is like embedded in my fingers and literally

4:09

wakes me at two o'clock in the morning because it still

4:11

stinks .

4:12

Yeah , because it's all vapor rub like times ten

4:15

, but I

4:17

feel like working with other people too , like we

4:19

have to like know , what's

4:21

edible , what's not . We've had chefs come

4:23

to us . We've had cake people

4:25

come to us and we've had to tell them , because they come

4:28

in and shop out of our buckets technically

4:30

, and then we've got to tell them like hey

4:32

, that won't last or that's not sturdy enough

4:35

or hey , they look at the picture and

4:37

we say hmm, ranunculus .

4:38

Nope , that makes your lips tingle , yeah . Or clearly

4:40

that was a styled-shoot .

4:41

Yeah , not like an actual

4:44

thing . So

4:46

it's . It's been interesting over the past

4:48

couple of years to see how we're changing

4:51

and people that we've met

4:53

and how people offer services

4:55

to others , and how our customers

4:57

are now telling their friends who

4:59

are getting married and their moms and their

5:02

daughters , and god only knows

5:04

like word of mouth goes a long way and you know

5:06

, we had a phone call today and say that oh yeah , you

5:08

did this one girl's wedding and I haven't seen

5:10

her in years . But I was scrolling on your Instagram

5:12

and it's just , it's so

5:15

like it's such a small world and all the things and

5:17

I was like , yeah , it's , it's weird

5:19

, but it happens .

5:22

So back in the very beginning , how

5:24

did we get started with Wildly Native ? What

5:26

did that look like ?

5:28

So originally it

5:30

looked like a what I thought

5:32

was going to be like this amazing

5:34

, amazing section

5:36

of field . I was so excited I placed the order

5:39

. I had like 1000 seeds . We were going to do all of

5:41

the things . We were experimenting with different types

5:43

of covers , so we didn't

5:45

have to pull weeds no hoop houses

5:47

, yet no green houses . It was

5:49

like the imprint of

5:51

somebody's living room space . Yeah

5:53

, I was like this is gonna be great . And

5:56

I distinctly remember standing there

5:58

the one day going I don't need a thousand

6:00

seeds , I need a thousand of each

6:03

variety of seeds .

6:06

And now we've far exceeded that .

6:08

Yeah , lots and lots of thousands of seeds

6:10

, but I started off with just wanting

6:12

to grow flowers and I

6:15

am incredibly lucky that Lizzie

6:17

is my daughter and Amber's

6:20

my adopted daughter . Lizzie

6:22

is my daughter and she is very

6:25

artistic and creative and I

6:28

love the dirt , I love the outside , I

6:30

love everything about the growing

6:32

side and she has

6:34

that artistic eye so she's able to

6:36

take what we grow and make it pretty

6:38

and Amber can

6:40

live in both worlds , thank God

6:42

. And she kind of grounds us sometimes

6:44

too A lot of our .

6:46

People live in both worlds . Honestly , we have a good

6:49

balance of hey

6:52

you do this or hey you do this , or hey I need help , or

6:54

Kenley needs people out in the field , or we all go cutting

6:56

the morning or we're in here late at night

6:58

and Amber's putting greens together or corsages

7:01

and along the way , like I'm still learning

7:03

, like what's easier for what we do , like a corsage

7:06

that we did two years ago does not look like what

7:08

we do now , and not

7:11

that we want to be fast and process stuff

7:13

, but what's the quickest and easiest

7:15

and the best way that they look and

7:19

what's comfortable .

7:20

The business has grown and we have to be more efficient

7:23

.

7:25

We're gonna talk about those growing pains and we're gonna talk

7:27

about the things behind the scenes and I'm

7:29

gonna be honest , in the struggles I

7:32

mean it's pretty and

7:34

it's amazing and it's fine .

7:35

After After it's not pretty

7:37

in the barn, but man .

7:39

There's lots of things that we've

7:42

learned and grown and

7:44

cried and frustrated .

7:46

The amount of times that I've cried in here , both

7:50

with personal life and work

7:52

life .

7:54

All of it , all of it , all of it , all of it . So our

7:56

audience , our audience , is anyone

7:58

who's a flower enthusiast , from

8:01

somebody who's a home gardener to

8:03

somebody who just is a flower enthusiast

8:06

, to somebody who wants to start a flower

8:08

farm , to somebody who wants to learn more

8:10

about the floral world , to somebody

8:12

who wants to learn about the wedding world . Everybody

8:15

and anybody . This podcast is for

8:17

everybody .

8:18

We very thankfully have taken in some

8:20

of our brides to actually work with us

8:22

. So it's the best job interview

8:25

ever and you'll

8:27

have a chance to actually

8:29

hear her on

8:32

one of the podcasts as well . Miss Sammie

8:34

Love

8:36

her . You'll hear

8:38

why .

8:40

When you listen , but

8:42

we have a large variety of guests

8:45

with so many different

8:47

backgrounds .

8:48

Vendors and jobs and education

8:51

and time and experience and

8:53

people that are off the wall and

8:55

people that are super down to earth

8:57

and chill and are just that's

9:00

all of it .

9:01

Yeah , yeah , our podcast is

9:03

for everybody . So in

9:05

you guys getting to know us and

9:08

understand us as a

9:10

family , and a little bit about us

9:12

, Amber we're going to put you on the spot first . So

9:16

what type of flower are you ? And

9:18

tell me three things that define who

9:20

you are as a person .

9:22

I would have to be a sunflower , 100%

9:24

agree .

9:27

AKA wedding invitation flowers .

9:30

And three things that make me tick are baseball

9:32

. I'm a huge Orioles fan go O's

9:35

and I

9:37

am a book enthusiast

9:39

and I love my dogs . My dogs

9:41

are my first children .

9:45

They are spoiled and pampered , squishy

9:48

things . Yeah , how

9:50

about you Honestly

9:53

, I'd probably say at the beach

9:55

, the gym and self care

9:58

, and I

10:00

would say flowers but it is my job so we

10:04

don't have to talk about that but like art and tattoos and

10:06

drawing and just just

10:08

being in that space , I don't get to be in

10:10

that world a whole lot because I'm in a floral design

10:12

world and then I'm burnout on

10:14

my right side of my brain for a little bit but

10:17

, and t hen my my flower

10:20

that I would choose would probably be . I've got two

10:22

, but seasonally or

10:25

location wise . My all

10:27

time favorite flower is a Plumeria smells

10:29

so good , so pretty , you

10:31

can barely use it in

10:35

a bouquet, I don't know how people use it , but it's so pretty . And

10:37

then Dahlia's from like home

10:39

, like here, love

10:41

them, one of my favorites , even though they stink a little

10:44

bit .

10:46

Two years ago we didn't grow them , and

10:48

it was just a twinkle in

10:50

our eyes that we were like we could try this

10:52

.

10:52

Yeah , I think we started with like 20 .

10:56

We're like okay , we did this , yeah

10:58

they were growing in crates behind hoops .

11:01

And we're like well , wow

11:03

, Wow , they did it .

11:07

Yeah , a lot has happened .

11:10

What about you madre ?

11:12

So I think for me , I

11:14

definitely tick with some peanut

11:17

butter ice cream . I

11:20

love to swim from

11:22

needing headspace and just needing a break

11:24

, I love to be in the water and

11:26

swim . I've really looked closely

11:29

at water for your buds so I can actually

11:31

listen to either other podcasts

11:33

or a book or something like that and

11:37

I don't know all things outside , I

11:39

would say or the three things

11:42

and peanut butter . So peanut butter and ice

11:44

cream , preferably together , and

11:47

my favorite flower isn't

11:49

really a flower . I would say that my favorite thing

11:51

that we grow and the thing that I

11:53

love the most is our eucalyptus . I

11:56

just don't know . You can touch it

11:58

, you can smell it , you can see it . It's just it

12:00

changes all through the season

12:03

.

12:03

And .

12:03

I'm so proud that it comes back every year

12:05

and we talked to it . I've sung to it .

12:09

We cut it down to almost nothing every year and it always

12:11

comes back .

12:13

And we give it all kinds of pep talks . So

12:15

that's a little bit about us . I'm really excited

12:17

to share all of this with everybody

12:21

and get feedback . Oh , yeah , stay

12:24

tuned and join us .

12:25

Yeah , and see what we have in store ? Yeah

12:27

, come tag along for the , for the

12:29

ride , for the journey .

12:31

We are on Instagram as the flower files

12:33

or wildly native . However you would

12:35

like to reach us , we

12:38

will have a patreon page . You can

12:40

listen to the podcast wherever you stream your podcast

12:43

Spotify , apple podcast all of the above

12:45

and we will we

12:47

have a Facebook to Facebook

12:49

, we've Instagram Facebook and we're just starting

12:52

to play with tik tok .

12:54

Yes , tiky-Toky ,

13:00

very slowly, but we're getting there . Yes , yes , oh the

13:02

place is .

13:03

the list goes on . Yeah , all

13:05

right , we will catch you during

13:07

the first real episode , I suppose .

13:14

Bye .

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